Brand Tone

empowering, educational, and friendly

Brand Values

• •Empowerment and Courage
• •Health and Wellness
• •Community and Education
• •Sustainability

Best Practices

• •Always Empower, Never Criticize
• •Speak Their Language (Authentically)
• •Lead with Values
• •Educate and Add Value
• •Maintain a Unified Voice Across Platforms

Social Perception

overwhelmingly positive. Customers, including parents and the teens using the products, praise the quality and effectiveness of the skincare. They highlight that the products are refreshing, hydrating, and effective for young, sensitive, or acne-prone skin without being overly drying. The aesthetic and packaging are also frequently complimented. The brand is recognized for successfully catering to the teen and tween market, a demographic often overlooked by other brands. Parents appreciate the clean ingredients and the positive messaging. Industry recognition includes features in Glossy, Beautymatter, and inclusion in the GOOP holiday catalog.

Copy Examples

• •Face the day with courage. Your skin—and your spirit—are stronger than you think. Our Face Courage Cleanser is here to back you up. #GotGryt #TeenSkincare #CleanBeauty #Confidence
• •My 3-step secret to chill skin? Cleanse, hydrate, and own my Gryt. ✨ That’s it. That’s the secret. #GrytGlowUp #SkincareRoutine #TeenAcne #SelfCare
• •More Than Skincare. It's Self-Care. EWG Verified™ products made for your skin, to empower your journey. Tap into your Gryt.
• •Subject: Procrastination? We don’t know it. Tips inside. Hey [Name], building great habits starts small. Just like washing your face, tackling your to-do list gets easier with practice. Here are our top tips for staying motivated...
• •Finally. Skincare That Gets It. No harsh chemicals, no complicated steps. Just clean, effective skincare designed for teen skin. Because growing up is complicated enough. Tap 'Shop Now' to find your routine. #GotGryt #EWGVerified #MadeForTeens