Brand Tone

Natural & Pure, Caring & Nurturing, Expert & Trustworthy, Respectful (of nature/environment), Modern & Innovative

Brand Values

• •Nature & Purity: Using natural, pure, and organic ingredients, especially essential oils.
• •Quality & Efficacy: Committing to high-quality products that deliver visible results and improve skin health.
• •Sustainability & Respect for the Planet: Selecting ingredients with respect for nature and aiming for a cleaner, more conscious future.
• •Well-being & Health: Focusing on providing natural solutions for skin concerns and promoting overall well-being through aromatherapy and natural cosmetics.
• •Simplicity: Believing in "less is more" by limiting ingredients to care for skin naturally and safely.
• •Transparency/Expertise: Being present throughout the collection and packaging process and leveraging the expertise of their parent company, Lluch Essence.

Best Practices

• •Emphasize Natural Origins: Consistently use words like "natural," "organic," "pure," "plant-based," and "essential oils" to reinforce the brand's core identity.
• •Maintain a Caring and Gentle Voice: Use empathetic language that speaks to the customer's desire for well-being, skin health, and gentle solutions.
• •Highlight Quality and Expertise (Subtly): Reference the connection to Lluch Essence or the careful selection process to build trust without being overly technical.
• •Incorporate Sensory Language: Describe the feel, aroma, and experience of using the products to appeal to the aromatherapy aspect and the pleasure of the skincare routine.
• •Reflect Environmental Consciousness: Weave in messages about respecting nature and sustainability where appropriate, aligning with the stated brand values.

Social Perception

Customers who have left reviews on their site perceive the brand positively, highlighting product quality, natural ingredients, and effectiveness. The brand seems to be appreciated for its commitment to natural and organic ingredients and its connection to a reputable distributor in the natural products sector.

Copy Examples

• •Headline: Discover the Pure Essence of Nature. Your Skin Will Thank You. Body: At Gotes, we believe in the power of pure, organic oils to transform your skin. Experience gentle, effective care, crafted with respect for the planet and your well-being.
• •Headline: Unlock Your Natural Radiance. Body: Tired of harsh chemicals? Gotes Essentials offers a return to nature with expertly formulated skincare. Nourish, soothe, and rejuvenate with the finest essential oils and plant-based ingredients.
• •Headline: More Than Just Skincare, It's a Ritual of Self-Care. Body: Elevate your daily routine with Gotes. Our aromatic essential oils and luxurious natural cosmetics are designed to harmonize your skin and mind. Embrace the Gotes glow.
• •Headline: Rooted in Nature, Backed by Expertise. Body: With a legacy in natural ingredients through Lluch Essence, Gotes brings you skincare you can trust. We select only 1% of the oils we analyze, ensuring maximum quality and purity for your skin.
• •Headline: Gentle Care for Sensitive Skin, Powerful Results for All. Body: Experience the Gotes difference. Our minimal-ingredient formulas, rich in natural actives, are perfect even for delicate skin, offering visible improvements and lasting health.