Brand Tone

Humorous & Playful, Irreverent & Edgy, Adult-Oriented, Direct & Unapologetic

Brand Values

• •Humor & Entertainment
• •Novelty & Uniqueness
• •Boldness & Non-conformity
• •Adult Playfulness
• •Shock Value (Calculated)

Best Practices

• •Embrace the Innuendo: Don't shy away from puns, double entendres, and suggestive language that aligns with the "Boner Bears" name. This is the core of the brand's humor.
• •Keep it Lighthearted: While edgy, the humor should aim for playful and amusing rather than crude or genuinely offensive (unless that's a very deliberate, niche strategy). The "teddy bear" aspect helps soften the edge.
• •Focus on the Novelty/Gag Gift Angle: Frame the products as fun, unique, and perfect for a laugh. This helps manage expectations and target the right audience.
• •Be Direct and Unapologetic (but not aggressive): The brand name is bold; the copy should match. However, maintain a fun, approachable feel rather than an alienating one.
• •Develop a "Voice" Persona: Imagine the brand as a person – witty, a bit cheeky, loves a good joke, and isn't afraid to be a little naughty. Write as that person would speak. Consistency comes from embodying this persona.

Social Perception

Niche Appeal, Potentially Polarizing, Memorable & Shareable (within its niche), Seen as a Gag Gift Retailer, Informal & Fun

Copy Examples

• •Headline: "Warning: May Cause Uncontrollable Giggles. (And maybe a few raised eyebrows.)"
• •Product Description Snippet: "He's not just soft and cuddly; he's also packing some serious… personality. Our [Product Name] Bear is ready to make a stiff impression."
• •Social Media Post (if applicable): "Feeling a bit deflated? Our bears are always up for a good time. Tag a friend who needs a 'lift'!"
• •Email Subject Line: "You Won't Believe What We Just Stuffed… (Into these new arrivals!)"
• •Ad Copy: "Forget boring gifts. Get them something that stands out. And, well, you know. 😉 Got Boner Bears - Unbearably Funny."