Brand Tone

Helpful, Professional, and Quality-Focused

Brand Values

• •Health and Wellbeing
• •Quality and Durability
• •Customer Centricity
• •Transparency and Reliability
• •Innovation/Problem-Solving

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is easy to understand, providing all necessary details about product features, benefits, materials, warranty, and delivery. Avoid jargon where possible, or explain it clearly. This reflects the 'Helpful' and 'Professional' aspects.
• •Emphasize Quality and Durability: Consistently use language that conveys the high standard of craftsmanship, materials (e.g., 'commercial-grade,' 'robust steel frames,' 'Bosch® motors'), and the longevity of the products. Back these claims up with specifics like warranty length. This reinforces 'Quality-Focused'.
• •Maintain a Supportive and Approachable Voice: Even when being professional, ensure the tone is welcoming. Encourage questions and interaction. Phrases like 'We're here to help,' or 'Got a question?' align with the helpful customer service perception.
• •Highlight Benefits Over Just Features: While listing features is important (professionalism), always connect them to tangible benefits for the customer – improved health, better posture, increased productivity, reduced pain, ease of use. This speaks to their core value of 'Health and Wellbeing'.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email communications, and ad copy is uniform. This builds brand recognition and trust. Regularly review content to ensure it aligns with the established helpful, professional, and quality-focused voice.

Social Perception

Customers who have purchased from Gostand Ireland generally have a very positive view. They are seen as a reliable company providing high-quality, sturdy desks with excellent customer service and fast shipping. Many reviewers explicitly state they would recommend Gostand or buy from them again. While officially a UK-based company with manufacturing in Belfast, they are well-regarded and frequently recommended within the Republic of Ireland as a go-to source for standing desks. Their free, fast delivery across Ireland and transparent pricing (no extra duties for ROI customers) contribute to this. While not always the cheapest option on the market, customers perceive Gostand products as offering good value for the quality, durability, and service received. They are often seen as a step up from budget alternatives. Gostand is perceived as a specialist in standing desks and ergonomic solutions, rather than a general furniture retailer. This builds confidence in their product knowledge and quality.

Copy Examples

• •Headline: Invest in Your Well-being. Experience the Gostand Difference. Body: Tired of workday aches and fatigue? Our Irish-made ergonomic standing desks are engineered for superior stability and lasting comfort. Discover how quality craftsmanship can transform your productivity and health. Explore our range and enjoy free next-day delivery. Call to Action: Build Your Perfect Desk Today.
• •Headline: Quality You Can Lean On. Service You Can Trust. Body: At Gostand Ireland, we don't just sell desks; we provide professional ergonomic solutions. From robust, Belfast-manufactured frames to responsive customer support, we're committed to your satisfaction. Questions? Our expert team is here to help you find the ideal setup for a healthier, more productive workday. Call to Action: Chat With an Ergonomic Specialist.
• •Headline: Stop a Wobbly Workday. Upgrade to Gostand Stability. Body: Experience the rock-solid performance of a Gostand standing desk. Precision-engineered in Belfast for zero wobble and smooth adjustments, our desks support your focus, not distract from it. Backed by a comprehensive warranty and free Irish delivery. Call to Action: See Our Desks in Action (Link to video/gallery).
• •Headline: Your Health. Your Workspace. Our Priority. Body: Create an active, healthier office with Gostand. Our customisable standing desks and ergonomic accessories are designed to enhance your comfort and boost your energy. Manufactured with care in Ireland, we deliver quality and peace of mind straight to your door. Call to Action: Discover Healthier Working.
• •Headline: The Foundation of a Productive Day: A Gostand Desk. Body: Don't let discomfort dictate your day. Gostand's expertly crafted standing desks offer the perfect blend of ergonomic design, robust construction, and professional service. Benefit from our Irish manufacturing, fast, free delivery, and dedicated support. Work better, live healthier. Call to Action: Shop Desks & Accessories Now.