Brand Tone

Established & Authoritative, Community-Oriented & Welcoming, Enthusiastic & Passionate, Straightforward & Informative, Current & Trendy

Brand Values

• •Pioneering Spirit & Heritage
• •Comprehensive Selection & Quality
• •Accessibility & Inclusivity
• •Community Focus
• •Customer Service

Best Practices

• •Emphasize Heritage & Experience: Regularly and subtly remind the audience of Go Sports' long-standing presence and pioneering role in Singapore's skate scene. Use phrases like "Since 1985," "Singapore's Original," or "Decades of Experience."
• •Speak the Language of the Community (Authentically): Use terminology common within the skate and roller sports communities, but avoid forcing slang if it doesn't feel natural. The tone should be knowledgeable yet approachable.
• •Highlight Product Range & Quality: Consistently communicate the breadth of products available for various disciplines (skateboarding, roller skating, etc.) and the commitment to stocking quality brands.
• •Be Inclusive & Welcoming: Address different types of skaters and skill levels. Ensure the language doesn't alienate beginners while still appealing to experienced enthusiasts.
• •Maintain a Passionate & Enthusiastic Voice: Let the love for skating shine through. Whether it’s about a new product arrival or a community shout-out, the underlying tone should convey genuine excitement for the sport and its culture.

Social Perception

Respected & Long-Standing, Reliable & Knowledgeable, Go-To Destination, Supportive of Skate Culture

Copy Examples

• •Headline: Still Rolling After All These Years. Singapore's Original Skate Shop Since 1985. Body: From first boards to pro gear, Go Sports has been fueling Singapore's ride for decades. Gear up with the OGs. #GoSportsSG #Since1985 #SingaporeSkateScene
• •Headline: Your Ride, Your Rules. We've Got the Gear. Body: Skate, scoot, or roll – whatever your style, find the perfect setup at Go Sports. Widest range in SG, from decks to protective gear. Let's roll! #SkateSingapore #RollerLife #GoSportsGear
• •Headline: More Than a Shop, It's a Community. Body: Go Sports: Your trusted hub for all things skate. We're passionate about supporting every skater's journey. Drop by and feel the difference experience makes. #SkateCommunitySG #GoSportsFamily
• •Headline: Deck Out Your Ride (And Yourself!). Body: From fresh decks and wheels to the latest skate apparel, Go Sports has you covered head to toe. Quality brands, expert advice. Visit us at Orchard Gateway or gosports.com.sg. #SkateShopSG #StreetStyle #GoSports
• •Headline: The Godfather of Singapore Street Sports. Still Leading the Pack. Body: Decades of dedication to the scene. Go Sports offers unparalleled selection and knowledge for skateboarders, roller skaters, and more. Experience the legacy. #GoSportsLegacy #SingaporeRollSports