Brand Tone

Playful and Adventurous, Functional and Reliable, Caring and Responsible, Modern and Stylish, Friendly and Approachable

Brand Values

• •Freedom and Adventure: Enabling children to play freely outdoors in any weather.
• •Quality and Durability: Creating high-quality garments built to last, encouraging them to be passed on.
• •Functionality: Designing \"intelligent outerwear\" that is waterproof, water-repellent, and practical for everyday use and outdoor adventures.
• •Sustainability and Ethics: Commitment to using eco-friendly materials (PFC + AZO-free, BIONIC-FINISH® ECO), recycled content, avoiding animal products, ensuring fair labor conditions with certified suppliers, and minimizing waste.
• •Joy and Playfulness: Infusing a sense of fun and style into practical children's wear.
• •Transparency: Being open about their production processes and materials.

Best Practices

• •Embrace Playful Language: Use active, engaging, and slightly whimsical words that evoke a sense of fun and adventure, especially when addressing parents about their children's experiences. Think \"puddle-jumping,\" \"rainbow-chasing,\" \"adventure-ready.\"
• •Clearly Communicate Functionality: While being playful, always integrate the technical benefits (waterproof, breathable, durable, Outerproofs™) clearly and confidently. Avoid overly technical jargon but ensure the reliability message is strong.
• •Highlight Ethical Choices Naturally: Weave in mentions of sustainability (BIONIC-FINISH® ECO, recycled materials, PFC-free) and ethical production as inherent parts of the product's value, rather than just add-ons. Connect it to caring for the planet for future adventures.
• •Maintain a Visually Consistent Aesthetic: Ensure all visual content (photos, videos) on social media and the website reflects the brand's modern, clean, and adventurous spirit, often featuring children actively and joyfully engaging with the outdoors.
• •Be Approachable and Authentic: In all communications, from product descriptions to customer service interactions and social media replies, maintain a friendly, helpful, and genuine tone that builds trust and community.

Social Perception

High Quality and Functional, Stylish and Modern, Eco-Conscious and Ethical, Trustworthy, Specifically for Kids (Primarily)

Copy Examples

• •Headline: Rain? Adventure On! GOSOAKY: Playtime's All-Weather Ally. Body: Don't let a little drizzle stop the big explorers! Our OUTERPROOFS™ are built tough, totally waterproof, and super comfy, so your kids can jump in every puddle and chase every rainbow. Ethically made, planet-friendly. #GosoakyAdventures #RainOrShine
• •Headline: Style Meets Storm | GOSOAKY Keeps Them Dry & Dashing. Body: Who says practical can't be playful? Discover our latest collection of outerwear that blends smart, weather-proof tech with designs kids love to wear. From city strolls to forest trails, we’ve got them covered. #OuterproofStyle #KidsFashion
• •Headline: Built to Last, Made with Care. Body: Invest in adventures, not just a jacket. GOSOAKY outerwear is crafted from high-quality, sustainable materials designed to be passed down, not thrown out. Play more, waste less, and help us protect the playgrounds of penguins too! #SustainableKids #GosoakyCares
• •Headline: Worry-Free Puddles. Happy Kids. Body: Our OUTERPROOFS™ mean serious fun without the soggy aftermath. With sealed seams and breathable, eco-friendly waterproofing, your little ones stay dry, warm, and ready for anything. Go ahead, let them GOSOAKY! #FreedomToPlay #WaterproofWonder
• •Headline: Amsterdam Design, Global Adventures. Body: Inspired by kids who won't be kept indoors, GOSOAKY brings intelligent outerwear designed to adapt to any escapade. Smart materials, timeless style, and a promise to keep your family outer-proofed, wherever you roam. #Gosoaky #IntelligentOuterwear