Brand Tone

Empowering & Confident, Educational & Informative, Relatable & Authentic, Aspirational & Luxurious, Community-Focused & Engaging, Solution-Oriented

Brand Values

• •Quality
• •Healthy Hair
• •Accessibility & Affordability
• •Empowerment
• •Education
• •Customer Focus & Service
• •Innovation

Best Practices

• •Speak from a Place of Empowerment and Expertise: Consistently use language that uplifts your audience while showcasing your knowledge. Share tips, explain benefits clearly, and position Go Sleek as a trusted advisor in their hair journey.
• •Maintain Authenticity and Relatability: Incorporate real customer stories, user-generated content, and insights from the founder. Avoid overly corporate jargon; keep the language warm, approachable, and genuine, like talking to a knowledgeable friend.
• •Highlight Quality and Healthy Hair Benefits: In every communication, subtly weave in the premium nature of your products (e.g., "100% virgin human hair," "nourishing ingredients") and the brand's commitment to healthy hair practices.
• •Be Visually Consistent with Your Verbal Tone: Ensure that the visuals (bright, clean, showing diverse hair, transformative results) used alongside the copy reflect the same empowering, high-quality, and relatable feel. The copy and visuals should work together seamlessly.
• •Engage and Build Community: Use an interactive and conversational tone, especially on social media. Ask questions, respond to comments thoughtfully, and make your audience feel seen and heard. This reinforces the community-focused value.

Social Perception

Positive, Reliable, Transformative, Community-Oriented, Value for Money, Black-Owned Excellence

Copy Examples

• •Instagram Post (Image: Stunning before & after of kinky curly clip-ins): Unlock the secret to instant volume and flawless curls that look and feel like your own. ✨ Our 'Kai' Kinky Curly clip-ins are crafted from 100% virgin human hair for a blend so natural, they'll think it grew that way! Ready for your transformation? Tap to shop! #GoSleekHair #KinkyCurlyMagic #NaturalHairExtensions #VolumeForDays
• •TikTok Video Script (User trying the Silk Roller for the first time): (Video shows easy application and then the user waking up to beautiful heatless curls) Girl, stop damaging your hair with heat! 🥵 I finally tried the @gosleekhair Silk Roller and WOW. Effortless curls overnight? Yes, please! My hair feels amazing, and it literally took minutes. Healthy hair habits just got a serious upgrade. Link in bio! #GoSleek #HeatlessCurls #SilkRoller #HealthyHairJourney #DIYHairstyles
• •Facebook Ad (Carousel showcasing different extension textures): Tired of dreaming about longer, fuller hair? Make it a reality with Go Sleek! From silky straight to luscious curls, our premium extensions blend seamlessly for an effortlessly chic look. Salon quality, right at home. Find your perfect match and save time & money. Shop now and discover the Go Sleek difference! [gosleek.com] #GoSleekTheHairCo #HairExtensions #DIYHair #LuxuryHair #ConfidenceBoost
• •Email Newsletter Subject: Your Best Hair Day is One Click Away! Hey Gorgeous, Imagine waking up every day to effortlessly sleek, voluminous hair. At Go Sleek, we're not just about extensions; we're about empowering you with the tools and knowledge for ultimate hair confidence. From our best-selling Follicle Fusion™ clip-ins to our nourishing Edge Paste, discover products designed for health, beauty, and YOU. Plus, get expert tips from our founder, Monique Ingram, on maintaining that salon-fresh look. Explore the collection today! [gosleek.com]
• •Product Page Snippet (for "The Sleek Pro Kit" or similar at-home straightening product): Achieve that salon-perfect sleekness without the salon price tag or harsh chemicals. Our [Sleek Pro Kit Name] delivers smooth, frizz-free results that last. Formulated with care, it’s your secret weapon for manageable, head-turning hair, right in the comfort of your home. Easy to use, stunning results. #GoSleekAtHome #FrizzFree #SalonQualityDIY #HealthyStraightening