Brand Tone

Authentic & Traditional, Artistic & Appreciative, Respectful & Heritage-Focused, Passionate & Proud, Warm & Personal (in customer interactions)

Brand Values

• •Tradition & Heritage
• •Craftsmanship & Quality
• •Artistry & Beauty
• •Authenticity
• •Cultural Legacy & Family
• •Preservation

Best Practices

• •Emphasize Heritage and Story: Always weave in the rich history of Gorky González, the revival of Majolica, and the family legacy. This reinforces authenticity and tradition.
• •Use Evocative, Artistic Language: Describe the pottery with words that convey beauty, skill, and the unique handcrafted nature of each piece (e.g., 'vibrant,' 'intricate,' 'masterful,' 'hand-painted').
• •Maintain a Respectful and Reverent Voice: When speaking of the founder, the craft, or Mexican culture, ensure the tone is one of deep respect and admiration.
• •Highlight Authenticity and Quality: Consistently mention the traditional techniques, handmade processes, and quality assurances (e.g., lead-free, food-safe, artisan-made). This builds trust and justifies the value.
• •Be Visually Congruent: Ensure that the tone of the copy aligns with the visual presentation on social media and the website—which is typically elegant, detailed, and focused on the beauty of the products and the creation process. The language should complement these visuals.

Social Perception

Highly Respected, Authentic & High Quality, Cultural Treasure, Artisanal & Unique, Trustworthy, Collectible

Copy Examples

• •Instagram Post (Image: Artisan carefully painting a plate): "From our hands to your home. Each stroke tells a story of tradition, passion, and the enduring beauty of Mexican Majolica. ✨ #GorkyPottery #HandmadeHeritage #ArtisanCrafted #Majolica #MexicanPottery"
• •Facebook Ad (Carousel: Different product types – dinnerware, vases, tiles): "Adorn your life with art that breathes history. Gorky Pottery continues a legacy of authentic, handcrafted Majolica, revived by the vision of Gorky González. Discover pieces that are more than just ceramics; they are a testament to a vibrant culture. Shop now. [Link]"
• •Website "About Us" Snippet: "At Gorky Pottery, we don't just make pottery; we keep a centuries-old tradition alive. Founded by the renowned Gorky González, and now carried on by his family, our workshop in Guanajuato is dedicated to the meticulous art of Majolica, ensuring every piece is a unique expression of Mexican heritage."
• •Product Description (for a specific vase): "Behold the 'Azul Florido' Vase – a symphony of traditional design and masterful craftsmanship. Hand-painted by our skilled artisans, this Majolica piece brings the vibrant spirit of Guanajuato into your space. Each vase is a unique work of art, lead-free and crafted to be cherished for generations."
• •Email Newsletter Subject Line: "An Invitation to Own a Piece of Living History: The Gorky Pottery Collection" Body Snippet: "Dear [Customer Name], Experience the timeless beauty of authentic Majolica pottery. Passed down through generations, the Gorky Pottery workshop honors the legacy of founder Gorky González by creating pieces that are both art and heritage. Explore our latest handcrafted arrivals..."