Brand Tone

Adventurous & Passionate, Rugged & Tough, Enthusiastic & Confident, Community-Focused, Direct & Informative

Brand Values

• •Quality & Durability
• •Adventure & Exploration
• •Performance & Capability
• •Community
• •Customer Empowerment
• •Innovation
• •Service (for UTVs)

Best Practices

• •Speak the Language of Adventure: Use active, evocative language that inspires exploration and resilience. Words like "conquer," "unleash," "discover," "dominate," and "explore" resonate with the off-road spirit.
• •Emphasize Durability and Strength: Consistently highlight the toughness and reliability of the products. Use terms like "heavy-duty," "bulletproof," "trail-rated," "engineered to endure," and "built to last."
• •Foster Community: Address your audience as fellow enthusiasts. Encourage user-generated content, ask questions, and create a sense of belonging. Use inclusive language ("we," "us," "our tribe").
• •Be Authentic and Passionate: Let genuine enthusiasm for off-roading shine through. Share your own experiences (or customer stories) and connect on a personal level. Avoid overly corporate or sterile language.
• •Develop a Tone of Voice Guide: Create a simple document outlining key brand voice attributes, preferred terminology (and terms to avoid), and examples of on-brand copy. This helps ensure consistency across all writers and platforms.

Social Perception

Generally Positive for Product Quality, Specialized Knowledge, Community-Engaged, Mixed Customer Service Feedback, Passionate & Authentic

Copy Examples

• •Headline: Unleash Your Wild. Body: Stop dreaming, start doing. Gorilla Offroad gear is built to take your rig from daily driver to trail conqueror. Get out there. Get dirty. #GorillaBuilt
• •Headline: Trail Tested. Gorilla Approved. Body: We punish our parts so you can push your limits with confidence. From mud bogs to mountain peaks, our gear is engineered for the relentless pursuit of adventure. What’s your next challenge?
• •Headline: More Than Parts. It's a Passion. Body: Join the Gorilla Offroad family and connect with a tribe that lives and breathes adventure. Share your builds, your trails, and your untamed spirit. #AdventureUnleashed
• •Headline: Don't Let Terrain Dictate Your Journey. Body: Equip your [Subaru/Toyota/UTV] with the toughest armor and performance upgrades on the market. Gorilla Offroad empowers you to go further, climb higher, and explore the unknown.
• •Headline: Built For The Bold. Body: Stock is for the streets. You were made for more. Gorilla Offroad delivers the rugged, reliable parts you need to transform your machine into an off-road beast. Where will you roam?