Brand Tone

Enthusiastic, Passionate, Value-Oriented, Accessible, Direct, Sales-Focused, Informal and Engaging (attempted)

Brand Values

• •PASSION FOR CREATIVITY: Seeking invention and imagination in products and service.
• •MAINTAIN HIGH STANDARDS: Aiming for excellent experiences with the company and products.
• •OWN IT: Taking responsibility for customers and long-term success.
• •LOVE OUR CUSTOMERS: Valuing customers and aiming for lifelong relationships.
• •THINK LONG TERM: Building a lasting company and customer base.
• •HAVE FUN: Embracing the enjoyment of gaming.

Best Practices

• •Know Your Audience – Speak Their Language: Use current gaming vernacular and references where appropriate (e.g., "GG," "K/D ratio," "grind," "meta"). Stay authentic and avoid forced slang. The tone is enthusiastic and for gamers.
• •Highlight Value and Performance: Consistently emphasize the balance of quality gear with accessible pricing. Use phrases like "great value," "performance without the premium," "budget-friendly power."
• •Inject Passion and Enthusiasm: Let the love for gaming shine through. Use active, energetic language. Convey excitement about new releases, cool tech, and the gaming experience itself. The brand explicitly states "HAVE FUN" as a value.
• •Be Direct and Clear, Especially with CTAs: While being enthusiastic, ensure product information and calls to action ("Shop Now," "Pre-Order Today," "Level Up Your Gear") are straightforward and easy to understand.
• •Maintain a "By Gamers, For Gamers" Persona: Reinforce the idea that the brand understands gamer needs because they *are* gamers. This builds trust and relatability. Referencing their NZ-based design and testing team, even informally as "gaming monkeys," helps achieve this.

Social Perception

Mixed Bag: Some customers are happy with the products, especially considering the price point, while others express concerns about customer service and product consistency. Associated with Mighty Ape: Widely understood to be part of Mighty Ape, which can be both positive and negative. Seen as a Budget-Friendly Option: Many perceive Gorilla Gaming branded hardware as an affordable alternative. Store for a Wide Range of Gaming Products: Recognized for stocking a broad selection of games and accessories for various platforms.

Copy Examples

• •Headline: Gear Up, Game On, Without Breaking the Bank! Body: Level up your entire setup with Gorilla Gaming! From lightning-fast keyboards to immersive headsets, we've got the killer gear you need at prices that won't make your wallet cry. Get the edge, dominate the game. #GorillaGamingNZ #AffordableGaming
• •Headline: Your Next Gaming Obsession Starts Here. Body: The latest AAA titles? Coveted indie gems? We've got 'em all. Gorilla Gaming is your go-to for the hottest PS5, Xbox, PC, and Nintendo Switch releases. Pre-order now and be ready for launch day! #NewGames #GamingNZ #ConsoleGaming #PCMasterRace
• •Headline: Designed by Gamers, For Gamers. That's the Gorilla Gaming Promise. Body: Our own Gorilla Gaming peripherals aren't just slapped together. They're conceived, designed, and tested right here in NZ by folks who live and breathe gaming. Experience top-tier quality and value that helps you play harder. #NZMade #GamingGear #QualityGaming
• •Headline: No More Lag, Just Brag! Upgrade Your Rig Today. Body: Tired of gear holding you back? Unleash your true potential with Gorilla Gaming's range of high-performance accessories. Responsive mice, crystal-clear audio, and ergonomic chairs – we’ve got your back (and your K/D ratio!). #GameHard #PCGaming #ConsoleSetup
• •Headline: Join the Gorilla Gaming Troop! Epic Deals & Fast NZ Delivery. Body: Why shop anywhere else? We're passionate about bringing you the best games and gear at awesome prices, all backed by fast, fair shipping across New Zealand. Let's get you playing! #GorillaGamingCommunity #NZGamers #BestDeals