Brand Tone

Nostalgic, Edgy & Provocative, Cult & Niche-Focused, Authentic & Passionate, Humorous/Self-Aware (subtly)

Brand Values

• •Preservation: Committed to preserving and presenting classic and obscure horror, sci-fi, and cult films.
• •Physical Media: Strong advocacy for physical formats like VHS, DVD, and Blu-ray in an increasingly digital age.
• •Cult Appreciation: Celebrates the unique, often overlooked, and unconventional side of cinema.
• •Authenticity: A genuine connection to the horror genre and its fan base.
• •Artistic Appreciation: Values distinctive and original cover art.

Best Practices

• •Embrace the Gore (Tastefully or Overtly, as Appropriate): Don't shy away from the horror elements. Use vivid, evocative language that speaks to fans of the genre, from subtle chills to outright viscera, depending on the specific film or product.
• •Channel VHS Nostalgia: Incorporate retro slang, references to video store culture, and the tangible aspects of collecting physical media. This resonates deeply with the core audience.
• •Speak Directly to the Cult Fan: Use an insider tone that acknowledges the niche appeal of the films. Make the audience feel like they're part of an exclusive club that 'gets' these movies.
• •Highlight Exclusivity and Collectibility: Emphasize limited editions, special features, restored artwork, and the value of owning these films physically, as these are key motivators for collectors.
• •Maintain an Edgy, Confident Voice: The brand is unapologetically about horror and cult films. The copy should reflect this confidence and even a touch of dark humor or rebellion against mainstream tastes.

Social Perception

Legendary/Iconic (within its niche), Nostalgia Inducer, Source of Cult Classics, Controversial (to some), Respected Relaunch

Copy Examples

• •Headline: Still Feeding Your VCR? Gorgon Video. We Get It. Body: Resurrecting the goriest, grimiest, and most glorious cult classics on physical media. Because some nightmares deserve to be owned. Shop our latest spine-chilling drops. [www.gorgon-video.com]
• •Headline: Warning: May Cause Nightmares. And An Uncontrollable Urge to Collect. Body: Gorgon Video unearths the forbidden gems and forgotten terrors of cult cinema. From B-movie madness to extreme horror, your collection is screaming for these. What will you dare to watch next? [www.gorgon-video.com]
• •Headline: They Don't Make 'Em Like This Anymore. We Do. Body: Dive into the golden age of grindhouse and video store nasties. Gorgon Video: lovingly restoring and re-releasing the films that warped a generation. VHS, Blu-ray, and merch for the truly devoted. [www.gorgon-video.com]
• •Headline: Your Parents Warned You About Us. Gorgon Video is Back. Body: Experience the terror in its original, tangible glory. We're dedicated to the art of extreme horror and cult phenomena, with fresh releases of films that defined the midnight movie. Are you brave enough? [www.gorgon-video.com]
• •Headline: Be Kind, Rewind... Or Just Hit Play on Decades of Cult Horror. Body: From the infamous Faces of Death to unearthed B-horror gems, Gorgon Video is your crypt for the classics. Browse our curated collection of DVDs, Blu-rays, rare VHS, and killer merch. [www.gorgon-video.com]