Tono de Marca

friendly, pop, colorful, and inclusive, with an undercurrent of empowerment and storytelling

Valores de Marca

• •Originality and Curation
• •Customer Experience
• •Empowerment
• •Pop & Colorful Aesthetic
• •Community

Mejores Prácticas

• •Embrace the "Pop and Colorful" Language: Consistently use vibrant and energetic words. Think "burst," "vibrant," "happy," "treasure," and "gem." This should be reflected in all communications, from product descriptions to social media captions.
• •Maintain a Friendly and Approachable Voice: Address the customer directly and informally. Use "you" and "we," and don't be afraid of a well-placed emoji or exclamation mark to convey warmth and enthusiasm.
• •Tell the Story Behind the Products: Whenever possible, share the story of the creators or the inspiration behind a product. This reinforces the value of curation and originality.
• •Weave in the "Gorgon" Spirit of Empowerment: Subtly connect the brand's name to themes of strength and uniqueness. This can be done through empowering messages and celebrating individuality.
• •Be Visually Consistent: Ensure that the colorful and pop aesthetic of the products and store is mirrored in all visual content online. High-quality, vibrant images and videos are crucial for maintaining brand identity.

Percepción Social

The public perceives Gorgones as a "nugget," a "superb discovery," and an "incredible boutique." Customers consistently praise the originality and beauty of the products, the welcoming atmosphere of the store, and the kindness of the staff. The brand has successfully cultivated a perception of being a unique and charming destination for finding special gifts and items.

Ejemplos de Copy

• •Warning: may cause an uncontrollable urge to fill your home with flowers. 🌷 Our new collection of pop vases has landed! Each piece is a little burst of happiness, ready to brighten up your space. Come and find the one that makes you smile. #Gorgones #PopDecoration #ColorfulHome
• •Tired of the same old gifts? At Gorgones, we hunt for treasures so you don't have to. ✨ From quirky jewelry to adorable baby gifts, find something as unique as they are. Visit our pop concept store and get inspired! #Gorgones #GiftIdeas #ConceptStoreParis
• •For the little monsters you adore. 🧸 Discover our tender and colorful selection for your baby's room. Soft plushies, original decorations, and sweet gifts to welcome the newest member of your family. #Gorgones #BabyRoom #UniqueBabyGifts
• •(Upbeat, trending music) Voiceover: 'Come on a treasure hunt with us at Gorgones!' (Quick cuts of different store sections and products). 'Find unique decor, pop fashion, and gifts that tell a story. We're your dose of color in the heart of Paris!' #Gorgones #ParisHotspot #ConceptStore
• •Psst... We found some new gems just for you! Hi treasure hunter! Just a little note to let you know our shelves are overflowing with new, colorful finds from our favorite creators. Come and treat yourself, you deserve it! 😉 #Gorgones #NewCollection #TreatYourself