Brand Tone

friendly, personal, and passionate

Brand Values

• •Quality and Luxury
• •Sustainability and Ethical Sourcing
• •Customer-Centricity
• •Community and Craftsmanship
• •Authenticity

Best Practices

• •Maintain the Personal Touch: Continue to use a friendly, first-person voice in communications where appropriate. Sign off emails and respond to social media comments with a name (e.g., "Best, Emma") to reinforce the personal connection customers value.
• •Emphasize the Origin Story: Regularly tell the story of where the wool comes from. Highlighting the British and Irish farms and the sustainable sourcing process reinforces brand values of quality and ethics.
• •Use Sensory and Emotive Language: Continue using descriptive words that evoke the feeling of the yarn—"soft," "luscious," "cozy," "gorgeous," "silky." This helps customers imagine the quality of the product before buying.
• •Be an Encouraging Guide: Frame content to be supportive for all skill levels. Use phrases like "easy to follow," "perfect for beginners," and "we're here to help" to empower new crafters and build a welcoming community.
• •Showcase Customer Creations: Actively encourage customers to share their finished projects on social media. Re-sharing this content not only provides social proof but also builds a stronger community and celebrates the craft you enable.

Social Perception

The social perception of Gorgeous Alpacas is overwhelmingly positive, with customers consistently rating the brand highly (5.0/5 stars). Key themes from feedback include high product quality, excellent and personal customer service, and strong trust and reliability. The positive association with alpacas themselves ('gorgeous,' 'cute,' 'beautiful') further enhances the brand's appeal.

Copy Examples

• •Wrap yourself in pure comfort. Our ethically sourced British alpaca yarn is as soft as a cloud and a dream to knit with. What cozy project are you dreaming of creating next? #GorgeousAlpacas #KnittersOfInstagram #HandmadeWithLove #BritishYarn
• •Feel the Difference of Truly Gorgeous Yarn. From British farms to your knitting needles. Discover our buttery-soft alpaca yarn and beginner-friendly kits. Your next project deserves the best. Shop now for 10% off your first order!
• •A little box of happiness, delivered. Your new knitting kit is waiting! Discover the joy of creating with our luxuriously soft alpaca wool.
• •The only thing better than a cozy, handmade hat is the mindful experience of creating it yourself. This kit includes everything you need: our signature soft alpaca yarn, easy-to-follow instructions, and the promise of a beautiful finished piece you’ll be proud of. Perfect for a relaxing weekend project.
• •Welcome to the home of beautiful yarn. We handpick the softest alpaca wool so every project you craft feels a little bit magical.