Brand Tone

Sentimental & Emotional, Celebratory, Personal & Customised, Appreciative & Customer-centric, Friendly & Accessible

Brand Values

• •Emotional Connection: Creating products that symbolize emotions and help people relive and cherish their most important memories.
• •Uniqueness & Personalization: Offering truly one-of-a-kind gifts tailored to individual stories.
• •Quality Craftsmanship: Emphasizing the care taken in creating the maps.
• •Customer Satisfaction: Prioritizing a positive customer experience through good service, quick turnaround, and the offer of revisions.
• •Celebration of Relationships & Milestones: Providing a means for people to commemorate the special bonds and events in their lives.

Best Practices

• •Focus on Emotion: Always connect the product to feelings – love, joy, nostalgia, appreciation. Use evocative language that speaks to the heart.
• •Emphasize Personalization: Highlight the custom nature of the maps in every communication. Use words like "your," "unique," "special," "tailored."
• •Tell Stories (or encourage it): Use customer testimonials and examples of how others have used FabuMaps to celebrate their connections. Frame the product as a storytelling tool.
• •Maintain a Warm and Accessible Voice: Keep the language clear, friendly, and inviting. Avoid overly technical jargon. Use a conversational style, especially on social media.
• •Be Celebratory and Positive: Position FabuMap as a partner in celebrating life's best moments. Ensure copy is uplifting and focuses on the joy of giving and receiving such a personal gift.

Social Perception

Highly Positive, Seen as a Go-To for Unique Gifts, Reliable & Trustworthy, Good Quality & Detail-Oriented

Copy Examples

• •Headline: Your Love Story, Beautifully Mapped. Body: Don't just give a gift, give a memory. Create a stunning "Map of Us" that charts your unique journey together, from cherished moments to favorite places. The perfect way to say "I love you" this anniversary. Call to Action: Design Your Story.
• •Headline: The Gift That Tells Their Tale. Body: Looking for something truly special? A FabuMap captures the laughter, the adventures, and the milestones that make their bond unique. Personalize it with the places and people they hold dear. Call to Action: Create a Unique Memory.
• •Headline: More Than a Map, It's a Keepsake. Body: Every love story has its landmarks. With FabuMap, transform those precious memories into a beautiful piece of art they’ll treasure forever. Ready in 3 days, loved for a lifetime. Call to Action: Start Your FabuMap Now.
• •Headline: Celebrate Your Moments, Your Way. Body: From the place you first met to the home you’ve built together, let us illustrate the map of your heart. A FabuMap is a deeply personal gift, designed by you, crafted with love by us. Call to Action: Personalize Your Map Today.
• •Headline: Unforgettable Gifts for Unforgettable People. Body: Tired of the same old presents? Give a FabuMap and watch their face light up. It's more than a map; it's a celebration of their unique story, beautifully brought to life. Call to Action: Gift a Story.