Brand Tone

Approachable and Friendly, Passionate and Enthusiastic, Appreciative and Humble

Brand Values

• •Creativity and Self-Expression
• •Quality and Customer Satisfaction
• •Variety and Accessibility
• •Entrepreneurial Spirit

Best Practices

• •Always Express Gratitude: Infuse copy with appreciative language. Phrases like "thank you for your support," "we couldn't do it without you," and "we're so grateful" reinforce the brand's humble and community-focused values.
• •Use an Enthusiastic and Friendly Voice: Incorporate positive, high-energy words and emojis (where appropriate for the platform) to maintain an approachable and passionate tone. Write as if you're talking to a creative friend.
• •Share the "Why" Behind the Products: Don't just sell an item; sell the passion behind it. Talk about why you're excited about a new product, how it was sourced or created, and what you envision customers doing with it. This builds authenticity.
• •Keep it Personal and Relatable: Continue sharing snippets of the small business journey. Milestones, challenges, and moments of excitement make the brand human and foster a stronger connection with the audience.
• •Maintain Clarity and Directness in Policies: While the marketing tone is warm and friendly, ensure that transactional and policy-related communication (like in the FAQ) remains clear, direct, and helpful to build trust and manage expectations effectively.

Social Perception

A Hidden Gem, Reliable and High-Quality, Authentic and Relatable

Copy Examples

• •✨ Your next project just got a whole lot cuter! ✨ Introducing our new collection of pearl mesh and tiaras, perfect for adding that extra sparkle to your floral arrangements or custom crafts. We poured our hearts into sourcing these for you and can't wait to see the magic you create! Tap the link in our bio to shop the sparkle. Thank you for making these dreams possible! 💖 #GordiesCreations #CraftSupplies #DIY
• •Every order packed with so much love! 🥰 Seeing your creative hauls come together is the best part of our day. Thank you for choosing us for your projects! What are you creating this week? Let us know in the comments! 👇 #SmallBusiness #PackingOrders #ShopSmall
• •Stop the endless search for the perfect floral paper! 🌸 From classic solids to trendy cow prints, our huge variety of bouquet wrapping paper is here to make your arrangements pop. Great prices, amazing quality, and delivered right to your door. See why florists are making us their go-to shop! #FloralSupplies #FloristLife #BouquetWrapping
• •Hey Creator! ✨ Just a little thank you for being on this journey with us. To show our appreciation, we're giving you 20% off EVERYTHING for the next 48 hours! It's the perfect time to stock up on your faves or try something new. Happy creating! With love, Gordies Creations.
• •Wear your personality! 💖 Our custom sweaters are made just for you. From design to delivery, we make sure it's as amazing as you are. Get started on your unique piece today and let your style speak for itself! #CustomApparel #PersonalizedGifts #GordiesCreations