Brand Tone

Passionate and Purpose-Driven, Friendly and Approachable, Informative and Confident, Eco-Conscious and Responsible, Aspirational and Lifestyle-Oriented

Brand Values

• •Health and Wellbeing
• •Environmental Sustainability
• •Convenience and Simplicity
• •Innovation and Efficacy
• •Community and Movement

Best Practices

• •Consistently weave together the personal health advantages (purer, better-tasting water) with the significant environmental benefits (reducing plastic waste).
• •Use positive, active, and inspiring language. Words like "unlock," "discover," "transform," and "join the movement" resonate with the brand's aspirational and purpose-driven nature.
• •Clearly explain how the pod works and its benefits (e.g., removing specific contaminants) in an accessible way, always emphasizing its ease of use and convenience for various lifestyles.
• •Refer to the natural components, the science of PuriBloc technology, and certifications (like NSF) to build credibility and confidence in the product's effectiveness.
• •Use inclusive language that invites customers to be part of a larger positive change ("Join the Hydration Revolution," "Make a difference with every sip"). This reinforces the "movement" aspect of the brand.

Social Perception

Generally perceived as a beneficial product for those prioritizing convenient access to cleaner water and wishing to reduce their environmental footprint.

Copy Examples

• •Headline: Pure Water. Clear Conscience. Your Adventure Awaits. Body: Stop compromising on water quality or your eco-values. The GOpure Pod delivers refreshingly pure, great-tasting water from any tap, while helping to eliminate plastic bottle waste. It's the small pod making a world of difference. #PureHydration #GoGreen #GOpurePod
• •Headline: Meet Your Water's New Best Friend (and the Planet's!). Body: Just drop a GOpure Pod into your bottle and transform tap water into a source of pure, healthy hydration. Our advanced PuriBloc technology naturally filters impurities, leaving you with nothing but crisp, clean taste. Better for you, better for Earth.
• •Headline: The Future of Hydration is Here: Simple, Smart, Sustainable. Body: Why choose between convenience, health, and the environment? With GOpure Pod, you get all three. One pod purifies up to 264 gallons, replacing thousands of plastic bottles. Experience the revolutionary way to drink water.
• •Headline: Travel Lighter, Drink Smarter. GOpure Pod Has You Covered. Body: Exploring the world or just your city? Ensure every sip is safe and delicious with the pocket-sized GOpure Pod. It’s your travel-ready solution for pure water anywhere, turning questionable taps into trusted sources. Adventure on!
• •Headline: Taste the Purity. Feel the Difference. Trust in Nature. Body: Powered by diatomaceous earth, GOpure Pod uses nature's perfect filter to remove contaminants like chlorine, lead, and E. coli, while balancing pH. It's not just water; it's wellness, simplified.