Tono de Marca

Friendly, relatable, and enthusiastic. The brand communicates as a fellow golfer who understands common frustrations, using straightforward, solution-oriented language. The overall feel is casual, approachable, and passionate about golf.

Valores de Marca

• •Innovation and Problem-Solving
• •Organization and Convenience
• •Quality and Durability
• •Enjoyment of the Game
• •Community

Mejores Prácticas

• •Always speak from a golfer's perspective, using 'we' and 'us' to maintain the 'by golfers, for golfers' identity. Share relatable anecdotes and pain points.
• •Focus on the solution and benefit to the golfer, rather than just listing product features. Connect every feature to a direct improvement on the course.
• •Maintain an enthusiastic and positive tone. Use energetic language and words like 'love', 'game-changer', 'best', and 'finally' to align with the brand's passion for improving the golfing experience.
• •Incorporate phrases and sentiments from positive customer reviews into the copy to reinforce authenticity and build social proof.
• •Keep messages clean, simple, and direct. The copy should reflect the product's straightforward effectiveness, avoiding overly technical jargon.

Percepción Social

Very positive among customers, who consistently praise the product's functionality and quality, perceiving GOPHY as a brand that delivers on its promise of a well-designed, useful golf accessory. Broader public perception is limited, and it's important to distinguish the brand from the GIF platform 'Giphy'.

Ejemplos de Copy

• •Stop Searching, Start Swinging. Tired of digging through your cart for your rangefinder, phone, or keys? The Pocket Gopher magnetically snaps to your cart, keeping everything you need in one secure spot. Get organized and focus on your game.
• •The Best Golf Partner You Didn't Know You Needed. It holds your drink, but what about everything else? The Pocket Gopher is the all-in-one organizer for the modern golfer. Spend less time scrambling and more time sinking putts.
• •From Golfers, For Golfers. We were tired of losing our stuff on the course, so we created the solution. The Pocket Gopher was designed by diehard golfers to make every round smoother and more enjoyable.
• •Your Cart, De-Cluttered. Keys, wallet, phone, balls, tees—give them a home. With strong magnets and multiple compartments, the Pocket Gopher ensures all your essentials are right where you left them.
• •The Game-Changing Accessory for Every Round. Elevate your golf experience with the ultimate organizer. The Pocket Gopher is more than just storage; it's peace of mind on the course. Shop now and revolutionize your game.