Tono de Marca

friendly, creative, and enthusiastic

Valores de Marca

• •Creativity and Self-Expression
• •Community and Connection
• •Quality and Craftsmanship
• •Small Business Charm
• •Inclusivity and Variety

Mejores Prácticas

• •Maintain a friendly and approachable voice: Use contractions (e.g., "you're," "it's") and a conversational style in all your copy, from social media captions to email newsletters.
• •Showcase your passion for crafting: Let your enthusiasm for your products and the creative process shine through. Share your own crafting projects and encourage your audience to share theirs.
• •Embrace your unique niche: Don't be afraid to lean into your quirky and exclusive product offerings. This will help you attract a loyal following that appreciates your brand's distinct personality.
• •Engage with your community: Actively respond to comments and messages on all platforms. Foster a sense of community by asking questions, running polls, and featuring customer creations.
• •Stay visually consistent: Use a cohesive color palette and style in your product photography and social media graphics to create a recognizable and professional brand image that complements your friendly tone.

Percepción Social

The brand is perceived as a source of fun and unique crafting supplies. The high rating on Whatnot suggests a reliable and satisfactory customer experience, and TikTok comments are generally positive, showing interest and appreciation for creativity.

Ejemplos de Copy

• •Unleash your creativity with every word! Our new collection of handcrafted beaded pens is here to add a pop of personality to your desk. Which one is calling your name? #GootsieCrafts #BeadedPens #CraftSupplies
• •Ready for your next DIY masterpiece? Our vibrant and versatile faux leather sheets are now on sale! Perfect for jewelry, bows, and all your crafting adventures. Get yours before they're gone! #DIYCrafts #FauxLeather #CraftingCommunity
• •Embrace your spooky side with our exclusive horror unicorn stickers! These adorably terrifying creatures are perfect for decorating your laptop, water bottle, or anything that needs a touch of dark magic. #HorrorUnicorn #StickerAddict #GootsieExclusives
• •From personalized buttons to one-of-a-kind keychains, we're your home for all things crafty and creative. What will you create with Gootsie's Crafts Boutique? #SmallBusiness #HandmadeWithLove #Crafty
• •Ever wonder how our creations come to life? Here’s a sneak peek into the magic happening at Gootsie's Crafts Boutique! ✨ #CraftingProcess #SmallBizLife #CreativeJourney