Brand Tone

Passionate & Approachable Connoisseur

Brand Values

• •Value & Accessibility
• •Italian Focus
• •Curated Selection

Best Practices

• •Develop a Brand Story: Create an "About Us" page. Who is Goostavo? Is it a family name, a passion project? A story creates an emotional connection that a simple product listing cannot.
• •Use Evocative Language: Instead of just listing facts, use sensory and descriptive words. Talk about the aroma of cherry and spice, the feeling of a crisp white wine on a summer day, and the tradition behind the vineyard.
• •Educate and Inspire: Offer simple food pairing suggestions, tasting notes that are easy to understand, or fun facts about different wine regions. Position the brand as a helpful guide in the world of wine.
• •Establish a Consistent Voice Across All Channels: Once a tone is defined—be it passionate, sophisticated, or friendly—ensure it is used consistently, from website product descriptions to future social media posts and customer service emails.
• •Encourage Community and Reviews: Actively solicit customer reviews on the website. Feature customer photos (with permission) on social media. Building a community will create the social perception that is currently missing and foster trust in new buyers.

Social Perception

Neutral to Non-Existent

Copy Examples

• •Sip, Savor, Celebrate. Discover Italy's finest wines, handpicked for your table. Welcome to the Goostavo family.
• •Rich, bold, and full of Southern Italian sun. Our Primitivo is more than a wine; it's a story in every bottle. Unleash the warmth of Puglia tonight.
• •Don't Miss Out! Our Favorite Prosecco is Back in Stock (+ a Pairing Idea).
• •Exceptional Wines, Unbeatable Value. Great taste doesn't have to be expensive. Explore our hand-selected deals of the week.
• •Just uncorked! We're thrilled to introduce the [Winery Name] Chianti Classico to our collection. A timeless classic for a perfect evening. #GoostavoWines #ItalianWine #Chianti