Tono de Marca

approachable, modern, and discreetly playful

Valores de Marca

• •Comfort
• •Environmental consciousness
• •Quality
• •Value
• •Sexual Wellness & Exploration
• •Pleasure Positive
• •Discretion & Trust
• •Modernity

Mejores Prácticas

• •Align Website & Social Media Messaging: Ensure the 'About Us' section and overall website copy reflect the primary product offering (sexual wellness) more directly, or clearly segment if 'everyday wear' is still a focus. The current 'comfort with the environment in mind' for 'everyday pieces' feels out of sync with the main store.
• •Develop Clear Voice Attributes: Define 3-5 core attributes for the brand voice (e.g., 'Empowering,' 'Playful,' 'Sophisticated,' 'Trustworthy,' 'Candid'). Use these as a checklist when creating any content.
• •Audience-Centric Language: Use language that resonates with the target audience for sexual wellness products. This often means being inclusive, body-positive, and avoiding overly clinical or crude terminology. Focus on benefits, feelings, and experiences.
• •Visual Consistency: Ensure that the visuals used (product photography, social media imagery) consistently reflect the desired modern, tasteful, and empowering tone.
• •Create a Style Guide: Document the brand's tone, voice attributes, preferred terminology (and terms to avoid), and provide examples of good and bad copy. Share this with anyone creating content for the brand.

Percepción Social

The brand likely appeals to individuals comfortable with purchasing sexual wellness products online. The perception will be shaped by their direct interactions with the website, product quality, customer service, and discretion in shipping. The name 'Goosepimple' itself is generic and used in many contexts, which might make building a unique brand identity challenging. The slight mismatch between the 'About Us' and the primary product focus could also lead to some customer confusion.

Ejemplos de Copy

• •Headline: 'Your Daily Dose of Delight. Explore a new side of you. #GoosepimplePleasures' Targeted for: Social media post (Instagram)
• •Product Snippet: 'Whisper-soft lace, designed for your 'me time'. Discover the [Lingerie Product Name] and feel incredible. #SelfLoveSecret' Targeted for: Product page / Instagram
• •Email Subject Line: 'Ready for a little thrill? ✨ Your next favorite thing is inside.' Targeted for: Email marketing
• •Website Banner: 'Unlock Your Bliss. Discreetly Delivered. Shop Goosepimple.' Targeted for: Homepage banner
• •Social Media Ad: 'Because pleasure is personal. Find yours with our curated collection. Tastefully chosen, just for you. #GoosepimpleUK #AdultWellness' Targeted for: Facebook/Instagram Ad