Brand Tone

Friendly and Approachable, Community-Focused, Enthusiastic and Passionate, Inclusive and Empowering, Helpful and Informative

Brand Values

• •Quality
• •Individuality and Uniqueness
• •Comfort
• •Affordability/Value for Money
• •Customer Satisfaction
• •Confidence and Empowerment
• •Family Business Ethos

Best Practices

• •Embrace Warmth and Enthusiasm: Always write with a friendly, positive, and genuinely enthusiastic voice. Let the passion for the clothing and for making customers feel good shine through.
• •Use Inclusive Language: Continuously reinforce the "one size fits many" and "for all ages" aspects in a way that makes everyone feel welcome and catered to. Highlight confidence and empowerment.
• •Foster Community: Encourage interaction, ask questions, and respond to comments in a personal and engaging manner. Refer to the "Goose Island family" or community.
• •Be Authentic and Relatable: Share the story behind the brand and the people (like Karen and Cerys). Avoid overly corporate or impersonal language. Keep it down-to-earth.
• •Highlight Key Values Consistently: Weave in mentions of Italian sourcing, quality, comfort, uniqueness, and value naturally within the copy across all platforms.

Social Perception

Positive Customer Base, Loyal Following, Appreciation for "Lagenlook", Trusted Retailer, Engaging Online Presence

Copy Examples

• •✨ Hello, Gorgeous! ✨ Our latest Italian collection has just landed, and it's bursting with vibrant prints and those relaxed, feel-good vibes you love. Karen and Cerys can't wait to show you everything LIVE today at 4pm! Get ready to find your new favourite one-size wonder. 😉 #GooseIslandFashion #NewArrivals #ItalianStyle #OneSizeFitsAll #ComfortIsKey
• •Embrace your unique style and step out with confidence! 💃 Our beautiful, flowy [Dress Name] is designed in Italy to make you feel fabulous and comfortable, whatever your day holds. One size, endless smiles! Link in bio to shop this look. ✨ #GooseIslandStyle #Individuality #QualityComfort #LagenlookLove #FeelGoodFashion
• •(Upbeat music) Okay, ladies, obsessed is an understatement! 😍 This new [Item Name] is everything – super soft, amazing print, and guess what? It's our signature one-size magic! Perfect for a casual day out or dressing up. What do you think? Let me know in the comments! 👇 #GooseIslandUK #TikTokFashion #OneSizeStyle #ComfyChic #MustHave
• •💖 A Little Treat Just For You From Goose Island! 💖 Here at Goose Island, we believe every woman deserves to feel amazing! That's why we've handpicked these stunning Italian pieces that blend effortless style with ultimate comfort. As a thank you for being part of our wonderful community, enjoy [Discount/Offer] on your next order. Discover your next go-to outfit today! [Link to Website]
• •Goose Island: Celebrating You. Unique, Comfortable, Italian-Designed Fashion in One Perfect Size. [Shop Now Button]