Brand Tone

Aspirational, Inspirational, Feminine, and Free-Spirited. Slightly inconsistent (Historically).

Brand Values

• •Self-Expression & Individuality
• •Love for Bohemian Aesthetics
• •Femininity & Elegance
• •Comfort
• •Sustainability/Eco-consciousness
• •Positive Customer Reviews

Best Practices

• •Maintain a consistent brand voice across all platforms, adapting slightly to suit the specific channel.
• •Focus on visually appealing and inspiring content that reflects the bohemian lifestyle.
• •Emphasize the unique and individualistic nature of the brand's style.
• •Prioritize clear and concise language, ensuring product descriptions highlight key features and materials.
• •Monitor customer reviews and feedback to maintain a positive brand image.

Social Perception

Modern boho, savvy, approachable, and confident.

Copy Examples

• •Embrace your inner wanderer with our latest collection of flowy dresses and earthy tones.
• •Discover the beauty of self-expression through our unique bohemian styles.
• •Find your freedom in comfortable, easy-to-wear clothing that reflects your individuality.
• •Elevate your style with our graceful and feminine silhouettes, perfect for any occasion.
• •Inspired by nature, designed for you. Explore our collection of bohemian essentials.