Brand Tone

Bold, Expressive, Authentic, Playful, Confident, Unconventional, Edgy, Mysterious, Adventurous

Brand Values

• •Heritage & Craftsmanship: A deep respect for their legacy since 1895, emphasizing quality materials and the art of hat-making.
• •Individuality & Self-Expression: Empowering wearers to showcase their unique personality and make a statement. They believe in being "seen and heard."
• •Boldness & Authenticity: Encouraging a departure from the mundane and embracing one's true self, often through unique and sometimes unconventional designs.
• •Community & Connection: Fostering a sense of belonging among "hat people" and creating a family-like atmosphere around the brand.
• •Innovation & Evolution: While respecting tradition, the brand continually innovates with new designs, collections (like "The Farm"), and ways to engage customers, "stumbling forward" into the future.

Best Practices

• •Use Strong, Evocative Language: Employ vivid verbs and confident, assertive phrasing. Words like "bold," "unleash," "heritage," "statement," "crafted," "authentic," and "unconventional" align well.
• •Champion Individuality and Storytelling: Frame copy around how the hats empower self-expression. Encourage customers to "be seen," "tell their story," or "showcase their personality."
• •Balance Heritage with Modernity: Reference the brand's long history and commitment to quality as a foundation for its current bold and innovative designs, not as something stuffy or old-fashioned.
• •Inject Playfulness and Personality: Especially when referencing "The Farm" collection, use wit, clever wordplay related to animals, or a slightly rebellious attitude. Don't be afraid to be a little edgy or humorous.
• •Create a Sense of Exclusivity and Urgency (where appropriate): For new drops or limited editions, use language that highlights their special nature and encourages prompt action, tapping into the collector's mindset.

Social Perception

Premium, yet accessible, heritage brand that offers distinctive, high-quality hats. Customers often view the hats, particularly "The Farm" truckers, as collectible items that allow for personal expression and act as conversation starters. There's a strong appreciation for the unique designs and the perceived cool factor, often amplified by celebrity sightings.

Copy Examples

• •Headline: Don't Blend In. Stand Out. Body: Your story is unique. Your hat should be too. The [Animal Name] trucker isn't just headwear, it's a statement. Crafted with legacy, designed for the bold. What will yours say? Call to Action: Find Your Voice. Shop The Farm.
• •Headline: Heritage Crafted. Fearlessly Worn. Body: Since 1895, we've been making more than hats. We've been making identities. The [Hat Style, e.g., Fedora] collection – timeless style for the modern maverick. Call to Action: Discover Your Legacy Piece.
• •Headline: The Ordinary is Overrated. Body: Why whisper when you can roar? Our latest drop is here – limited edition, unlimited attitude. Get it before it's history. Call to Action: Shop The Drop. Be Unforgettable.
• •Headline: Welcome to The Menagerie. Body: Some collect stamps. We collect personalities. The Farm is more than a collection; it’s a cast of characters. Which one are you today? Call to Action: Unleash Your Animal.
• •Headline: Built by Hand. Backed by History. Ready for Your Future. Body: Every stitch tells a story of craftsmanship. Every design, an invitation to adventure. Goorin Bros: Equipping dreamers and doers since 1895. Call to Action: Wear Your Story.