Brand Tone

Professional & Trustworthy, Artistic & Creative, Approachable & Welcoming, Playful & Engaging, Community-Oriented

Brand Values

• •Quality & Craftsmanship
• •Artistic Diversity & Personalization
• •Hygiene & Safety
• •Customer Centricity & Accessibility
• •Innovation & Fun (as seen on TikTok)
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., professional but not stiff, artistic but accessible, playful but not childish), key messaging points, preferred terminology (and terms to avoid), and provide examples.
• •Know Your Audience, Platform by Platform: While the core values remain, the tone can be adapted slightly. For instance, TikTok allows for more informality and humor than the primary website's service descriptions, but both should still feel authentically "Goons & Queens."
• •Prioritize Clarity and Professionalism, Always: Even when being playful or artistic, ensure that essential information regarding services, hygiene, and artist expertise is conveyed clearly and professionally. Trust is paramount in this industry.
• •Showcase, Don't Just Tell, Your Artistry: Use vivid, descriptive language that evokes the creativity and skill involved in tattooing. Let the passion for the art form shine through in words, complementing the visual portfolio.
• •Maintain Consistency Across All Touchpoints: Ensure that the language used on the website, social media captions, email communications, and even in-shop interactions aligns with the established brand tone and values. Regular internal review can help maintain this consistency.

Social Perception

As a Quality Tattoo & Piercing Studio, Modern & Engaging, Professional & Reliable, Community-Involved (Emerging), Part of a Larger Network

Copy Examples

• •Headline: Your Story, Inked with Precision. Body: At Goons & Queens Zierikzee, we don't just create tattoos; we craft personal masterpieces. Our award-winning artists are here to bring your vision to life, from the first sketch to the final, vibrant detail. Book your free consultation today and let's design your next piece of art.
• •Social Media Post (Image: A stunning new tattoo): Fresh ink Friday! 🔥 Feast your eyes on this custom piece by [Artist Name]. At G&Q Zierikzee, we live for turning your ideas into incredible art. What story do you want to tell? DM us to start your journey! #GoonsAndQueens #ZierikzeeInk #TattooArt #CustomTattoo #NewInk
• •Website About Us Snippet: More than just a tattoo shop, Goons & Queens Zierikzee is a creative hub where artistry meets skin. We pride ourselves on a welcoming atmosphere, top-tier international artists, and an unwavering commitment to quality and hygiene. Whether it's your first tattoo or your next big piece, you're in expert hands.
• •TikTok Ad Concept (Short, dynamic video): (Video: Quick cuts of cool tattoos, artists working, the flash machine, happy clients) Text Overlay: Dare to design? Spin for a surprise? Or consult with the best? Goons & Queens Zierikzee – Your ultimate ink destination! #GQTattoo #Zierikzee #TattooFun #Inkspiration #GetInked
• •Promotional Offer: Headline: Art Within Reach. Your Dream Tattoo, Now in 3. Body: Believed exceptional tattoo art was out of immediate reach? Think again. At Goons & Queens Zierikzee, we're making it easier to wear your story with pride. Ask us about our unique option to pay for your tattoo in three manageable installments. Quality art, thoughtfully financed. *The only place in Europe!*