Brand Tone

aspirational, serene, narrative-driven, evocative, thoughtful, mindful, and appreciative, focusing on emotional connection and craftsmanship.

Brand Values

• •Storytelling and Emotion
• •Artisanal Craftsmanship
• •Ethical Sourcing and Support
• •Celebration of Connection
• •Aesthetic and Curation

Best Practices

• •Always start with the story or the emotion behind the product. Instead of listing features, explain the inspiration, the artisan's process, or the feeling the item is meant to evoke.
• •Employ words that appeal to touch, sight, and emotion. Phrases like "woven with care," "earthy texture," "serene aesthetic," and "whispers a story" maintain the brand's aspirational and serene tone.
• •When speaking about artisans, frame them as skilled creators and storytellers. This reinforces the values of respect and ethical partnership.
• •Create a sense of community and personal connection. Use "we" when talking about the brand's mission (e.g., "At Goomti, we believe...") and "you" to speak directly to the customer's emotions and needs (e.g., "So that you can turn precious moments...").
• •Ensure the narrative-driven, serene tone is consistent from the website's "About Us" page to every social media caption and customer service email. This builds a cohesive and trustworthy brand identity.

Social Perception

A provider of unique, well-curated, and meaningful products, seen as supporting local artisans and offering sustainable, story-rich goods. Perceived as a premium, responsive, and thoughtful service due to high-end curation and quick delivery.

Copy Examples

• •More than a throw, it's a story woven in thread. Each knot and fiber tells the tale of an artisan's dedication, a tradition passed down through generations. Wrap yourself in a legacy of craftsmanship and bring a timeless narrative into your home. #Goomti #HandcraftedHome #ArtisanStories
• •Give a gift that speaks volumes. Goomti curates handcrafted treasures from artisans around the world, each with a unique story to tell. For the moments that matter, give a memory. Delivered with love in under 2 hours. #GiftingStories #Goomti #MeaningfulGifts
• •Sip your morning coffee from a cup that was shaped by hand and inspired by a philosophy. These mugs, crafted by local artisans, are a daily reminder to find beauty in simplicity. Each piece is unique, a celebration of imperfect, human artistry. Begin your day with intention. #ArtisanCrafted #MindfulMornings
• •Don't Just Give a Gift. Give a Story.
• •The Art of Thoughtful Gifting. Handcrafted. Ethically Sourced. Unforgettable Stories. Discover the Goomti collection and find the perfect expression of your gratitude. #CelebrateBonds #Goomti