Brand Tone

Conscious, Responsible, Premium, Quality-Focused, Local, Approachable, Informative, Passionate

Brand Values

• •Sustainability
• •Quality
• •Local Connection
• •Customer Focus
• •Ethical Considerations

Best Practices

• •Prioritize clear and concise communication, focusing on the benefits of sustainability and quality.
• •Use a friendly and approachable tone, incorporating local references and relatable language.
• •Highlight the unique aspects of Gooische Bonen's offerings, such as compostable cups and specialty coffee.
• •Incorporate visual elements that reinforce the brand's commitment to sustainability and quality.
• •Maintain a consistent brand voice across all platforms to ensure a cohesive brand experience.

Social Perception

Innovative, Sustainable, High-Quality, Local Champion

Copy Examples

• •"Enjoy quality coffee from Het Gooi with our 100% compostable cups. Making a difference, one cup at a time!"
• •"Hi Coffee Hero! Discover our specialty coffee beans, sourced with care and roasted to perfection."
• •"Gooische Liefde thee: a sustainable and flavorful experience. Try it today!"
• •"Featured in De Gooi- en Eemlander! We're proud to be a recognized local business committed to sustainability."
• •"Free shipping on orders over [amount]! Plus, get a discount on your first order. Taste the difference!"