Brand Tone

professional, trustworthy, and service-oriented

Brand Values

• •Quality and Professionalism
• •Customer-Centric Service
• •Reliability and Longevity
• •Comprehensive Solutions
• •Fairness

Best Practices

• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Explain complex services in a way that is easy for the average customer to understand. The goal is to be seen as an expert guide, not an intimidating technician.
• •Emphasize Trust and Reliability: Consistently use words like "reliable," "professional," "trusted," and "expert" in your copy. Highlight the company's long history (since 1992) to reinforce stability and experience.
• •Adopt a Problem/Solution Framework: Structure copy around common customer pain points (e.g., "slow computer," "lost data") and present Gooiland Computers as the clear and effective solution. This is more helpful and less sales-focused.
• •Maintain a Professional, Not Corporate, Voice: The tone should be professional and polished, but not so formal that it loses its local, personal feel. Avoid overly casual slang, but ensure the language is approachable and friendly.
• •Let Customer Service Shine Through: Use language that reflects a commitment to the customer. Phrases like "we're here to help," "your needs come first," and "tailored advice" will reinforce the brand's core value of being customer-centric.

Social Perception

The company is viewed as a knowledgeable and dependable local IT partner, with a highly positive perception, particularly concerning their service quality.

Copy Examples

• •Your Trusted Local IT Partner Since 1992. From emergency repairs to complete business network installations, Gooiland Computers provides professional, reliable service you can count on.
• •PC Running Slow? We Can Help. Don't let a faulty computer disrupt your day. Our expert technicians can diagnose and fix any issue, getting you back to work quickly. We handle everything from data recovery to hardware upgrades with professional care.
• •Seamless IT for Your Business. Focus on running your business, not your IT. Gooiland Computers offers comprehensive support for businesses, including Microsoft 365 integration, server maintenance, and on-site assistance. Quality and reliability, guaranteed.
• •The Right Tech, The Best Advice. With so many options, choosing a new laptop or computer can be overwhelming. We listen to your needs to recommend the perfect device for you, from top brands like Apple, HP, and Samsung.
• •Need Expert Help? Talk to Us Today. Whether you're a home user or a business owner, our team is ready to provide professional and friendly assistance for all your computer needs. Visit us in Naarden or give us a call.