Brand Tone

Aspirational, exclusive, artistic, intellectual, confident, and bold.

Brand Values

• •Quality Craftsmanship
• •Timelessness and Reinvention
• •Sustainability and Responsibility
• •Design Integrity

Best Practices

• •Lead with the Story: Every piece of copy should connect back to the core brand story of Googie architecture and the fusion of past and future. This intellectual and artistic angle is the brand's main differentiator.
• •Emphasize Scarcity and Exclusivity: Use language that highlights the limited-edition nature of the pieces ("one-of-a-kind," "limited series," "exclusive collection") to reinforce the brand's luxury positioning.
• •Maintain an Educated Tone: The copy should be sophisticated and confident. It should educate the consumer about the design principles and the quality of the materials without sounding arrogant.
• •Translate Values into Benefits: Connect abstract values like "sustainability" and "craftsmanship" to tangible benefits for the customer. For example, instead of just saying "sustainability," say "Wear a piece of fashion that respects the future."
• •Build a Social Narrative: When the brand eventually launches on social media, it must translate its high-concept identity into visual stories. This could include posts about Googie architecture, the craftsmanship process, the sourcing of materials, and the styling of its unique pieces, creating an immersive brand world.

Social Perception

Currently undefined due to lack of public interaction; perception is self-shaped by the brand's website. Aims to be perceived as high-end, artistic fashion, but lacks wider adoption.

Copy Examples

• •Architecture you can wear. GOOGY is not just a collection; it's a philosophy of design, blending past and future into timeless, wearable art. Discover the new vision of luxury.
• •History, reimagined. This one-of-a-kind piece carries the soul of the past, reworked with the bold, futuristic lines of Googie design. Own a garment that tells a story. Uniquely yours.
• •GOOGY was born from an appreciation for the future-forward vision of Googie architecture. We build timeless garments with meticulous craftsmanship, using materials sourced from the world's finest tanneries. This is a living collection, designed for the discerning individual.
• •Beyond the Season: Invest in Timeless Design.
• •Tired of trends? Embrace a design ethos. GOOGY offers limited-edition leather and reworked vintage, crafted with a commitment to quality and sustainability. Shop the collection.