Brand Tone

empowering, confident, bold, and inclusive

Brand Values

• •Empowerment
• •Inclusivity & Diversity
• •Vegan & Cruelty-Free
• •Quality & Intention
• •Strength & Authenticity
• •Community & Growth
• •Ethical & Sustainable Practices

Best Practices

• •Lead with Empowerment: Every piece of copy should aim to make the reader feel confident, capable, and seen. Use strong, affirmative language.
• •Highlight "Vegan" and "Cruelty-Free": Consistently integrate these core values into product descriptions, social media posts, and all marketing materials.
• •Speak to Inclusivity: Use language that welcomes and celebrates diversity. Showcase a variety of skin tones and individuals in visuals and messaging.
• •Maintain a "Boss" Mentality: Incorporate words and phrases that convey strength, leadership, and ambition, aligning with the "boss moves" and "mumpreneur" aspects of the brand story.
• •Share the Journey: Continue to tell the story behind the brand, the founder's motivations, and the "movement" aspect to foster community and relatability.

Social Perception

Positive & Empowering: The brand is generally perceived as a positive force, aiming to uplift and instill confidence. The "movement" aspect resonates with users looking for more than just a product.

Copy Examples

• •Unleash your inner fire. Goo Goo Cosmetics: Beauty that’s as bold and unapologetic as you are. #GooGooGlow #VeganBeautyRevolution
• •More than makeup, it's a statement. Our vegan, pigment-rich formulas are designed for every shade of beautiful. Show the world your strength. #EmpoweredByGooGoo #MakeupWithPurpose
• •Don't just follow trends, set them. Goo Goo Cosmetics empowers you to define your own beauty. Cruelty-free, always. #BossMovesOnly #InclusiveBeauty
• •From vision to vibrant reality. Join the movement of confident, unstoppable individuals celebrating their uniqueness with Goo Goo Cosmetics. #StrengthInBeauty #WOCMakeup
• •Your beauty, your rules. Nourishing, vegan ingredients crafted with intention, so you can feel seen and shine. #GlowWithGooGoo #EthicalBeauty