Brand Tone

enthusiastic, knowledgeable, approachable, and community-focused

Brand Values

• •Quality & Reliability
• •Expertise
• •Customer Service
• •Passion for Off-Roading
• •Community

Best Practices

• •Know Your Audience: Understand who you're talking to (off-road enthusiasts, potential new riders, etc.) and tailor the language to resonate with their passion and level of knowledge.
• •Embrace Enthusiasm: Let your passion for off-roading shine through. Use energetic and positive language.
• •Share Your Expertise: Confidently highlight your knowledge of bikes, repairs, and the off-road lifestyle, but do so in an approachable way that doesn't alienate newcomers.
• •Be Authentic & Relatable: Use a genuine voice. Share real experiences, customer stories (with permission), and behind-the-scenes content to build connection.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., more informal on TikTok, slightly more detailed on the website blog), the core brand voice – enthusiastic, knowledgeable, approachable – should remain consistent.

Social Perception

Customers generally perceive them as specialists in e-bikes and off-road vehicles, offering a premier workshop service. They are seen as a dealership providing a range of products and services, including repairs and customizations. The active and engaging presence on TikTok likely contributes to a perception of being modern, approachable, and connected with a younger demographic or enthusiasts active on that platform. The 3.6-star rating on Birdeye suggests a generally positive but possibly mixed perception among all customers, indicating areas for potential improvement or a range of experiences. They are recognized as an official dealer for several UK leading manufacturers.

Copy Examples

• •Ready to conquer any trail? Our latest range of e-bikes has landed, packed with power and built for adventure. Swing by our Wakefield showroom or check them out online – your next thrill awaits! #GoOffRoad #EBikeAdventures
• •Don't let a breakdown bench your ride! Our expert workshop crew lives and breathes off-road machines. From routine servicing to full custom upgrades, we'll get you back on the dirt, fast. Book your service today! #OffRoadExperts #BikeMaintenance
• •Why wait to hit the trails? With our easy financing options, getting your dream off-road bike is simpler than ever. Find out more on our website and ride out sooner! #OffRoadFinance #GetYourBike
• •Fresh drop of [Specific Product, e.g., Sur Ron accessories] just hit the shelves! Customize your ride and make it your own. Limited stock – grab yours before they're gone! #OffRoadCustom #NewGear
• •Got questions about going electric? Our team is here to help! We're passionate about e-bikes and love chatting all things off-road. Pop in, give us a call, or drop a comment! #AskTheExperts #ElectricBikes