Brand Tone

Empowering & Motivational, Welcoming & Inclusive, Energetic & Passionate, Mindful & Reflective, Community-Focused

Brand Values

• •Empowerment: Helping individuals discover their strength, vitality, and freedom, both on and off the mat.
• •Community: Fostering a supportive, welcoming, and connected "pack" where everyone belongs.
• •Transformation: Providing tools for physical and mental transformation through practices like Baptiste Power Yoga, meditation, and self-inquiry.
• •Authenticity & Integrity: Teaching with consistency and mastery, based on the Baptiste Power Yoga methodology.
• •Accessibility: Offering classes adaptable and accessible to all levels, for "every BODY."
• •Well-being & Self-Care: Encouraging individuals to "commit to yourself first so you can show up and be great for others."
• •Positivity & Mindfulness: Inspired by the "feed the good wolf" philosophy, promoting joy, peace, love, and hope.

Best Practices

• •Embrace "Empowerment" and "Action": Use strong verbs and encouraging language that inspires individuals to take action and discover their potential (e.g., "unleash," "ignite," "discover," "transform," "commit").
• •Highlight Community and Inclusivity: Consistently use words like "pack," "community," "together," "every body," and "you belong" to reinforce the welcoming and supportive environment.
• •Integrate the "GoodWolf" Philosophy: Subtly weave in the message of choosing positivity, mindfulness, and feeding the "good wolf" within, connecting the practice to a deeper purpose.
• •Keep it Energetic and Authentic: Reflect the passion and dynamism of the classes. Use words like "sweat," "power," "flow," "dynamic," but always maintain an authentic and grounded voice.
• •Focus on Transformation (Inside & Out): Speak to both the physical benefits (strength, flexibility) and the mental/emotional benefits (peace, clarity, self-discovery, empowerment).

Social Perception

GoodWolf Power Yoga is highly regarded by its clients and the local community. It's perceived as a premier studio in Lafayette, offering high-quality instruction in Baptiste Power Yoga and other fitness modalities like Pilates Reformer. Customers feel a strong sense of community and belonging, describing the atmosphere as welcoming, supportive, and friendly. The instructors are consistently praised for their knowledge, passion, and ability to lead challenging yet accessible classes. The brand is seen as empowering, helping people achieve physical results and a more positive mindset. The "GoodWolf" philosophy resonates with clients, adding a layer of mindfulness and purpose to their practice.

Copy Examples

• •Headline: Unleash Your Power. Feed Your Good Wolf. Body: Step into GoodWolf Power Yoga and discover a community dedicated to helping you build strength, find balance, and live with more vitality. Our Baptiste-inspired classes are for every body, every journey. Join the pack and transform today.
• •Headline: More Than a Workout. It’s a Homecoming. Body: At GoodWolf, we sweat together, we grow together. Find your strength, your peace, and your pack in an empowering space where you belong. Ready to commit to yourself?
• •Headline: Find Your Fire. Fuel Your Life. Body: Ignite your inner power with our dynamic yoga and Pilates classes. GoodWolf is your space to challenge your limits, connect with an incredible community, and cultivate the best version of yourself. What are you waiting for?
• •Headline: The Journey Inward Starts Here. Body: Inspired by the wisdom of choosing good, GoodWolf Power Yoga offers more than just a physical practice. It’s a path to mindfulness, self-discovery, and lasting transformation. Join us and feed the joy, peace, and strength within you.
• •Headline: Sweat. Support. Strength. That's the GoodWolf Way. Body: We believe in the power of showing up – for yourself and for each other. Experience challenging classes, expert guidance, and a community that uplifts you. Become part of something bigger.