Tono de Marca

aspirational, informative, and encouraging

Valores de Marca

• •Holistic Wellness
• •Quality and Purity
• •Sustainability and Environmental Responsibility
• •Transparency
• •Community and Authenticity

Mejores Prácticas

• •Always connect product features back to the core mission of "feeding the good wolf." Frame benefits in terms of empowerment, balance, and holistic well-being.
• •Maintain trust by being upfront about what's in every product and why it's there. Use the blog and product pages to explain the science behind ingredients like adaptogens and nootropics in simple, accessible language.
• •Employ verbs and phrases that inspire action and self-improvement. Words like "discover," "transform," "unlock," "fuel," and "nourish" align with the brand's encouraging tone.
• •Consistently mention the "100% organic" and "plastic-free packaging" attributes. These are key differentiators that reinforce the brand's core values of quality and environmental responsibility.
• •Use storytelling in social media and blogs. Share testimonials, feature brand ambassadors, and highlight local partnerships to build an authentic connection with the audience.

Percepción Social

The brand is perceived as offering high-quality, effective products, being mission-driven to empower individuals, providing health-conscious choices, and establishing itself as a trustworthy authority in the superfoods space.

Ejemplos de Copy

• •Which wolf will you feed today? Choose energy. Choose clarity. Choose strength. Our Dawn Patrol Mushroom Cacao blend is crafted with 100% organic adaptogens to help you conquer your morning and win the day. #FeedTheGoodWolf #Superfoods #MorningRitual
• •Your Daily Dose of Vitality. Finally, greens you’ll actually look forward to. Packed with nutrient-rich superfoods like Spirulina and Chaga Mushroom, Good Greens is the cleanest, most delicious way to fuel your body and boost your immune system. #GoGreen
• •No crash, just pure, sustained energy is inside.
• •Fuel your recovery the clean way. Our 'No Whey' vegan protein is made from 100% organic pea protein, with zero additives or fillers. It’s pure, plant-based power designed to help you build, repair, and thrive. Because what you put into your body matters.
• •Nourish Yourself & the Planet. At Good Wolf, we believe wellness extends to the world around us. That’s why all of our organic superfood supplements come in 100% plastic-free packaging. Feel good about your choices, inside and out. #PlasticFree #SustainableWellness