Brand Tone

Warm, Gentle, Artistic and Quality-Focused

Brand Values

• •Quality Craftsmanship
• •Artistic Expression
• •Customer Satisfaction
• •Joy and Warmth
• •Made in Germany

Best Practices

• •Develop a Brand Voice Guide: Internally document the key characteristics of your brand's tone (e.g., warm, gentle, artistic, quality-conscious) with examples of do's and don'ts for all written communication.
• •Prioritize 'Lovingly Crafted' Language: Use words that evoke care, artistry, and gentleness, such as 'hand-painted,' 'thoughtfully created,' 'charming,' 'gentle,' 'warmth,' and 'joy.'
• •Consistently Highlight Quality and Origin: Always mention the use of high-quality materials, the fine art printing process, and the 'Made in Germany' aspect to reinforce trust and the value proposition.
• •Maintain a Child-Friendly yet Elegant Vocabulary: While the products are for children, the copy should appeal to design-conscious parents. Avoid overly simplistic language; instead, focus on evocative and warm descriptions.
• •Engage with Warmth and Professionalism: In customer interactions (comments, DMs, emails), respond in a friendly, helpful, and professional manner that reflects the brand's caring nature. Address any concerns with empathy and a focus on satisfaction.

Social Perception

Positive Customer Feedback, Niche Appeal, Trustworthy

Copy Examples

• •Instagram Post (Image: Nursery with an animal print): Create a world of wonder. ✨ Our lovingly hand-painted animal friends are printed on the finest art paper, ready to bring warmth and joy to your little one's room. Made with care in Germany. #GoodtimePrints #NurseryDecor #KidsArt #WatercolorArt #MadeInGermany
• •Website Product Description: Welcome a touch of gentle artistry into your child's space with our 'Safari Dreams' collection. Each print begins as an original watercolor painting, thoughtfully created to inspire smiles and sweet dreams. We use only premium, light-resistant inks and archival-quality paper, ensuring these precious moments last. Crafted with pride in Germany.
• •Email Newsletter Snippet: Hello [Customer Name], looking to add a sprinkle of magic to a special little room? Discover our newest collection of art prints – where charming characters and a dedication to quality meet. See what's new at Goodtimeprints and find the perfect piece to tell your story.
• •Facebook Ad (Carousel of different prints): Designing a dream nursery? Goodtimeprints offers beautiful, high-quality art prints made with love in Germany. From playful safari animals to gentle woodland creatures, find the perfect art to nurture imagination. Shop now and enjoy free shipping on orders over €20!
• •Instagram Story (Poll: Which animal print is your favorite?): Help us choose our next bestseller! 🦁 or 🐘? All our prints are crafted with the highest quality materials in Germany, because every little detail matters. #KidsRoomInspo #WallArt #GermanMade