Brand Tone

Informative and Scientific, Reassuring and Trustworthy, Benefit-Oriented and Supportive, Direct and Clear

Brand Values

• •Health and Well-being
• •Quality and Efficacy
• •Natural Solutions
• •Customer-Centricity
• •Transparency

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, straightforward language. Avoid overly technical jargon unless explained simply. The 'NO MORE PILLS' approach is a good example of directness.
• •Lead with Benefits, Support with Facts: Start by highlighting how the product improves the customer's life (e.g., 'better sleep,' 'more energy,' 'worry less'). Then, back it up with factual differentiators like 'nano-sized particles,' 'professional grade,' or '3rd party tested.'
• •Maintain a Reassuring and Trustworthy Voice: Consistently mention quality assurances, natural ingredients, and the absence of unwanted additives. This reinforces the brand's commitment to health and purity.
• •Focus on Empowerment: Frame messaging around enabling customers to take control of their health and achieve a 'Good State.' Use active, positive language.
• •Ensure Consistency Across All Platforms: While the brand's social media presence seems minimal, any communication (website, product descriptions, customer service, potential future social media) should echo the same informative, trustworthy, and benefit-oriented tone. Develop a simple brand voice guide for any content creators.

Social Perception

Good State is generally perceived positively by customers as providing effective products, good value, trustworthiness and specialized in liquid ionic minerals and high-absorption supplements.

Copy Examples

• •Headline: Tired of Pills? Experience the Future of Wellness with Good State's Liquid Ionic Minerals. Body: Unlock superior absorption and feel the difference. Our nano-sized mineral technology delivers the nutrients your body craves, quickly and effectively. Get your Good State of health, effortlessly.
• •Headline: Purity. Potency. Peace of Mind. That's the Good State Promise. Body: Each Good State supplement is 3rd party lab-tested, ensuring you receive professional-grade, natural ionic minerals and whole food vitamins. Free from artificial additives, full of goodness.
• •Headline: Don't Just Supplement. *Nourish.* With Good State's High-Absorption Formulas. Body: Your body deserves the best. Our liquid supplements are designed for maximum bioavailability, so you get more of the essential nutrients you need to thrive, not just survive.
• •Headline: Support Your Body's Natural Defenses with Good State Immune Boosters. Body: Fortify your well-being from within. Our specialized immune support supplements are crafted with high-quality, natural ingredients to help you maintain a vibrant, Good State of health, year-round.
• •Headline: Unlock Better Sleep & Enhanced Energy. Discover Good State Magnesium. Body: Experience the calming and restorative power of our highly absorbable liquid magnesium. Customers rave about improved sleep and daily energy. Gentle on your system, powerful for your well-being.