Brand Tone

Modern, Confident, and Aspirational

Brand Values

• •Confidence
• •Quality & Affordability
• •Modern Style
• •Simplicity

Best Practices

• •Lead with Confidence: Frame every piece of copy, from headlines to product descriptions, around the core value of self-confidence. Use strong, active verbs and aspirational language.
• •Emphasize 'Elevate,' Not 'Change': The tone should suggest that the customer is already great, and the jewelry simply enhances or 'elevates' their existing style. This is empowering, not prescriptive.
• •Maintain Simplicity: Keep sentences clear, concise, and direct. Avoid overly flowery or complicated language that would clash with the minimalist aesthetic. Let the quality of the product and the visuals do most of the talking.
• •Balance Premium with Accessible: Always hint at the high quality of the materials and craftsmanship ('premium,' 'handcrafted'), but pair it with the value of affordability to reinforce the brand’s key differentiator.
• •Create a Cohesive Narrative: Consistently use key brand phrases like 'everyday journey,' 'elevate your style,' and 'confident self' across all platforms to build a strong, recognizable brand voice.

Social Perception

The social perception of Good Soul Supply appears to be neutral to non-existent.

Copy Examples

• •Define Your Style. Elevate Your Confidence. The Essential Collection Is Here.
• •It’s more than a chain. It’s a statement. Our 5mm Classic Silver Chain is crafted for the everyday journey, bringing a subtle edge to any look. Premium quality you can feel, at a price that makes sense. #GoodSoulSupply #MensJewelry #ElevateYourStyle
• •Meet The Onyx Ring. Bold, minimal, and crafted with precision. This is the piece that completes your look, whether you're in the boardroom or out on the town. Discover the confidence of true quality. Shop now.
• •Engineered for a life in motion. The Essential Cuff offers a clean, architectural line that complements any style. Forged from premium materials, it’s a tangible reminder of your inner strength and a quiet badge of your confidence. Wear it solo or stack it. Your style, your rules.
• •Premium Jewelry Shouldn't Break the Bank. At Good Soul Supply, we believe in confident style and honest pricing. Discover our collection of minimal, contemporary jewelry designed to elevate your look without compromise. Free shipping on orders over $50.