Brand Tone

purpose-driven, ethical, and optimistic

Brand Values

• •Sustainability and Regenerative Agriculture
• •Farmer Empowerment and Fair Practices
• •Transparency
• •Health and Wellness
• •Community and Impact
• •Making a Difference Through Conscious Consumption

Best Practices

• •Lead with Purpose: Always connect product benefits back to the larger mission of farmer welfare and planetary health. Make the "why" behind the product clear.
• •Be Transparent and Educational: Share stories about your farmers, explain regenerative agriculture in simple terms, and be open about your supply chain. Avoid jargon where possible, or explain it clearly.
• •Maintain an Optimistic and Empowering Voice: While acknowledging challenges, focus on the positive impact consumers can make by choosing GoodSAM. Inspire action rather than guilt.
• •Use Inclusive and Human Language: Speak to your audience as partners in creating change. Highlight the people behind the products – both the farmers and the GoodSAM team.
• •Ensure Visuals Align with Values: Use imagery and branding that reflect the natural, ethical, and human-centric aspects of GoodSAM. This reinforces the message conveyed in the copy.

Social Perception

generally perceived positively as a brand that is genuinely committed to ethical sourcing and environmental stewardship

Copy Examples

• •Snack with Impact. Every bite of our rich, organic chocolate directly supports smallholder farmers and regenerative practices that heal our planet. Taste the difference, be the change. #GoodSAM #RegenerativeChocolate
• •From Farm to Your Cup, Fairly. Our single-origin coffee isn't just delicious, it's a promise. A promise of fair wages for our partner farmers and a commitment to agricultural methods that enrich the earth. Brew good, do good. #GoodSAMCoffee #DirectTrade #EthicalSourcing
• •Nourish Yourself, Nurture the Earth. Our crunchy, wholesome nuts are grown with regenerative farming techniques that respect Mother Earth. Healthy for you, healthy for the planet. That's the GoodSAM way. #GoodSAMNuts #SustainableSnacking #PlanetOverProfit
• •Join the Food Revolution! We're not just making snacks, we're building a better food system – one that’s transparent, equitable, and truly sustainable. Choose GoodSAM and become an ally for farmers and the future. #GoodFoodGoodFuture #RegenerativeAgriculture #BeTheAlly
• •Sweeten Your Day, Sustain their Livelihoods. Our naturally delicious fruit chips are a guilt-free indulgence that empowers farming communities and champions biodiversity. It’s more than a snack; it’s a statement. #GoodSAMFruit #HealthyTreats #SnackConsciously