Brand Tone

Personal & Passionate, Customer-Centric & Caring, Authentic & Trustworthy, Enthusiastic about Craftsmanship & Uniqueness

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Authenticity & Originality
• •Integrity & Trust
• •Passion

Best Practices

• •Speak from the Founder's Passion (When Appropriate): Incorporate Steven Gooding's personal story and the 'why' behind GoodRings. Using 'I' or 'we' (referring to the small workshop team) can make communications feel more direct and authentic, reinforcing the handcrafted, personal nature of the brand.
• •Emphasize 'You' (The Customer): Center the copy around the customer's needs, desires ('your story,' 'your adventure'), and experience ('easy stress-free buying'). This makes the brand feel attentive and focused on individual satisfaction.
• •Highlight Quality & Unique Materials with Evocative Language: Go beyond just listing materials. Use descriptive words that paint a picture and convey the special nature of meteorite, whiskey barrel wood, etc. (e.g., 'allure of wood,' 'spirit of tradition').
• •Consistently Reiterate Guarantees and Support: Regularly mention the 90-day returns, free resizing, lifetime warranty, free silicone band, and approachable customer service. This builds trust and reinforces the brand's commitment to a worry-free experience.
• •Maintain a Helpful, Positive, and Slightly Informal Tone: Keep the language clear, supportive, and solution-oriented, even when discussing policies. Avoid overly corporate or transactional language. The tone should feel like a friendly, knowledgeable craftsman guiding the customer.

Social Perception

Highly Positive, Trustworthy & Reliable, Artisanal & High-Quality, Go-to for Unique Men's Rings

Copy Examples

• •Headline (Website/Social Media): 'More Than a Ring. It's Your Story, Crafted by Hand.' Body: 'At GoodRings, we believe your wedding band should be as unique as your journey. Founder Steven Gooding started by crafting his own, and now brings that same passion to yours. Discover rings made from whiskey barrel wood, meteorite, and more – each with a tale to tell. Enjoy our 90-day satisfaction guarantee and lifetime warranty.'
• •Instagram Post Caption (Showcasing a new design): 'Adventure awaits, and so does the perfect ring to accompany it. ✨ Introducing our latest handcrafted [Ring Material, e.g., Whiskey Barrel and Meteorite] band – forged with passion, right here in Washington. We pour 4-10 hours of dedicated craftsmanship into every piece because your commitment deserves nothing less. Ready to find yours? Link in bio! #GoodRings #HandcraftedWeddingBands #UniqueMensRings #MadeInUSA #AdventureProofLove'
• •Facebook Ad Targeting Engaged Couples: Headline: 'Don't Settle for Ordinary. Find a Ring with a Story.' Body: 'He's one of a kind. His ring should be too. GoodRings offers handcrafted men's wedding bands made from extraordinary materials like genuine meteorite, aged whiskey barrel wood, and even dinosaur bone. We’re a small workshop with a big promise: exceptional quality, unmatched customer care, and free US shipping. Plus, get a FREE silicone band with your order! See our collection.'
• •Email to Newsletter Subscribers (Highlighting customer service): Subject: 'Experience the GoodRings Difference: Service That Shines.' Body: 'Choosing your wedding ring should be exciting, not stressful. That’s why at GoodRings, we’re as committed to your happiness as we are to the quality of our handcrafted rings. From free ring sizers to ensure the perfect fit, to our 90-day easy returns and a lifetime warranty, we're here for you. It's the personal touch our founder, Steven, built this brand on. Have a question? We're just an email away!'
• •Product Description Snippet (for a specific ring, e.g., 'The Sirius - Men's Meteorite Ring'): 'Hold a piece of the cosmos. 'The Sirius' features genuine meteorite shavings, ensuring no two rings are ever identical – just like your love story. Meticulously handcrafted over hours by our artisans in Southern Washington, this ring isn't just an accessory; it's a conversation starter and a testament to enduring commitment. Backed by our lifetime warranty and legendary customer care.'