Brand Tone

Professional & Expert, Performance-Oriented & Technical, Passionate & Enthusiastic (especially regarding Motorsport), Reliable & Trustworthy, Heritage-Proud

Brand Values

• •Quality & Excellence
• •Performance & Innovation
• •Reliability & Durability
• •Customer Focus & Service
• •Heritage & Expertise
• •Global Reach & Partnership

Best Practices

• •Emphasize Performance and Technical Benefits: Always highlight how Goodridge products improve vehicle performance (e.g., braking efficiency, pedal feel, reliability under extreme conditions). Use specific, benefit-driven language.
• •Leverage Motorsport Heritage and Authority: Reference the brand's deep roots and success in various motorsport disciplines to build credibility and aspiration. Position Goodridge as the expert choice.
• •Maintain a Professional and Confident Voice: Use clear, concise, and accurate language. Avoid overly casual slang but convey enthusiasm for high performance. The tone should reflect expertise and leadership in the field.
• •Showcase Quality and Reliability: Consistently mention the rigorous testing, quality materials (like PTFE inners and stainless steel or aramid braids), and hand-assembly where applicable to reinforce the brand's commitment to durable and dependable products.
• •Be Customer-Solution Oriented: While technical, ensure copy also addresses customer needs and aspirations – whether they are a top race team seeking a competitive edge or an enthusiast looking to upgrade their vehicle. Highlight problem-solving capabilities and the availability of support.

Social Perception

Highly Respected in Motorsport, Mark of Quality for Performance Upgrades, Technical & Specialized, Global Leader, Customer service is generally viewed positively, with mentions of helpful staff and efficient problem resolution.

Copy Examples

• •Headline: Engineered for the Edge. Trusted on the Track. Body: For over 50 years, Goodridge has delivered uncompromising performance fluid transfer systems. From Formula 1 to your prized machine, experience the pinnacle of braking precision and reliability. 100% pressure tested, race-proven. #Goodridge #PerformanceDriven #FluidTransferSystems
• •Headline: Feel the Difference. Demand Goodridge. Body: Eliminate spongy pedal feel and unlock superior braking response. Our stainless steel braided brake lines are engineered for maximum efficiency and durability, giving you the confidence to push the limits. The choice of champions, available for your ride. #BrakeUpgrade #MotorsportDNA #GoodridgePerformance
• •Headline: Innovation in Every Line. Body: At Goodridge, we don't just manufacture hoses; we engineer solutions. Our G-Line XF aramid braided hose offers unparalleled lightweight performance and flexibility without compromising strength. Decades of motorsport expertise, built into every component. #LightweightPerformance #AdvancedEngineering #GoodridgeInnovation
• •Headline: Your Project. Our Expertise. Perfected Fluid Transfer. Body: Need a custom fluid transfer solution? Our 'design and build' approach, backed by global manufacturing capabilities, ensures your project benefits from the highest quality, tailor-made components. Partner with the leaders. #CustomSolutions #GoodridgeOEM #EngineeringExcellence
• •Headline: More Than Parts. It's a Performance Legacy. Body: Since 1969, Goodridge has been synonymous with fluid transfer systems that deliver. From historic racers to modern superbikes, our commitment to quality and innovation endures. Join the legacy of performance. #GoodridgeHeritage #ProvenPerformance #MotorsportLeaders