Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Artistic & Creative, Friendly & Approachable, Positive & Uplifting, Enthusiastic & Passionate, Conscious & Caring
Brand Values
- •Creativity & Originality
- •Positivity & Joy
- •Sustainability & Eco-consciousness
- •Inclusivity
- •Quality Craftsmanship
- •Community Engagement & Support
- •Family & Passion
Best Practices
- •Embrace the Artist: Always highlight the hand-drawn, artistic nature of the products. Use phrases like "illustrated by Jane," "from sketchbook to you," "art for everyday."
- •Keep it Positive and Warm: Infuse copy with optimistic language. Use friendly greetings and closings. Words like "joy," "sunshine," "lovely," "wonderful," "good thoughts" fit well.
- •Talk About Sustainability Naturally: Weave in mentions of recycled materials or local printing as part of the product's quality and value, rather than a standalone lecture. Make it part of the "goodness."
- •Foster Community: Use inclusive language ("join us," "our community," "fellow art lovers"). Ask questions to encourage engagement and make followers feel involved.
- •Stay Authentic and Passionate: Let genuine enthusiasm for stationery, art, and connection shine through. Share the "why" behind products or initiatives. Personal touches, like referencing the mother-daughter team, can reinforce this.
Social Perception
Charming and authentic, unique designs, eco-friendly approach, community-oriented business, personal connection and warmth, genuinely cares about spreading positivity and creativity
Copy Examples
- •Instagram Post (New Card Collection): "Spread a little sunshine ☀️ Our newest collection of hand-drawn cards just landed! Illustrated with love by Jane and printed on beautiful recycled paper. Perfect for sending good thoughts to your favorite people. #GoodPostage #HandmadeCards #EcoFriendlyStationery #SpreadJoy"
- •Website Banner (Holiday Promotion): "Wrap Your Gifts in Goodness! ✨ Discover unique, artist-designed wrapping paper and gift tags that are as joyful to give as they are to receive. Shop sustainably this season with Good Postage."
- •Facebook Ad (Workshop): "Unleash your inner artist! 🎨 Join us for a fun and inspiring [Workshop Name] at our Camp North End studio. All skill levels welcome. Let's create something beautiful together! Limited spots – link in bio to sign up. #GoodPostageCreates #CharlotteWorkshops #ArtCommunity"
- •Email Newsletter Snippet (Brand Story): "From our family to yours – Good Postage began with a mother-daughter dream to share art and positivity. Every design starts with Jane's sketchbook and a sprinkle of joy, because we believe in the power of a thoughtful note. Thank you for being part of our story. 💌"
- •Product Description (Sticker Sheet): "Deck out your journal, laptop, or snail mail with these vibrant, hand-illustrated stickers! Printed on durable, eco-friendly material, these little pieces of art are designed to bring a pop of color and good vibes wherever they go. Illustrated with ❤️ by Good Postage."
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