Brand Tone

Authentic & Transparent, Passionate & Mission-Driven, Knowledgeable & Health-Conscious, Community-Focused & Local, Nature-Inspired & Clean, Approachable & Relatable

Brand Values

• •Health & Wellness
• •Organic & Natural Ingredients
• •Simplicity
• •Transparency
• •Sustainability & Environmental Consciousness
• •Community
• •Integrity & Responsibility

Best Practices

• •Tell Your Story Authentically: Weave in the founder's journey and the "why" behind GOODONYA. This builds trust and connection.
• •Keep it Real & Simple: Use clear, straightforward language. Avoid jargon or overly complex health claims. Focus on recognizable ingredients and tangible benefits.
• •Emphasize "Nature-Inspired": Continuously connect products and philosophy back to nature as the ultimate source of wellness. Use descriptive language that evokes natural freshness.
• •Be Enthusiastic & Positive: Convey passion for health, wellness, and the quality of your products. The brand name itself is positive and encouraging.
• •Educate Gently: Share knowledge about the benefits of organic, clean ingredients without being preachy or dogmatic. Position GOODONYA as a helpful guide in a confusing wellness world.

Social Perception

Trusted Source for Healthy Options, High Quality, Authentic & Mission-Driven, Community Hub (Eatery), Innovative, Slightly Premium but Worth It.

Copy Examples

• •Headline: Feel Good. Naturally. Body: Tired of mystery ingredients and sugar bombs? At GOODONYA, we believe what you put in your body should actually be *good for ya*. Real, organic, and made with a whole lotta love (and stuff you can actually pronounce). Taste the difference nature makes.
• •Headline: From Olympic Rings to Your Kitchen. Body: Our founder, Kris, knows a thing or two about peak performance and what fuels it (and what doesn’t!). That’s why GOODONYA was born – to share clean, powerful nutrition that helps you thrive, whether you’re hitting the trails or just conquering your day. No hype, just goodness.
• •Headline: Six Ingredients. Zero Doubts. Body: Our Organic Hydration™ is simple for a reason. We ditched the fillers, the artificial stuff, and the excessive sugar. Just pure, nature-sourced electrolytes to help you hydrate and recover, the way nature intended. Because feeling your best shouldn't be complicated.
• •Headline: Good for You, Good for the Planet, Goodonya. Body: We’re more than just organic. We’re a California Benefit Corporation committed to doing the right thing – for your body, our community, and the earth. From sustainable sourcing to eco-friendly packaging, every choice we make is a step towards a healthier world. Join us.
• •Headline: Your Daily Dose of Sunshine (and Electrolytes!). Body: Remember that light, refreshing lemonade from your childhood? We bottled that feeling (minus the sugar rush!). GOODONYA Organic Hydration™ tastes like a sun-drenched memory, packed with the clean electrolytes your body craves. Drink up the goodness!