Brand Tone

warm, inviting, mindful, and caring. It’s also aspirational yet accessible

Brand Values

• •Self-Care and Kindness
• •Mindfulness and Presence
• •Quality and Craftsmanship
• •Giving Back/Social Responsibility
• •Creating Comfort and Joy

Best Practices

• •Embrace Empathy: Write from a place of understanding and care. Focus on how the products make the customer *feel* – calm, comforted, uplifted.
• •Use Sensory Language: Appeal to the senses, especially smell, but also touch (coziness, warmth) and sight (gentle light). Use descriptive words that evoke the desired mood (e.g., "serene," "soothing," "inviting," "luxurious").
• •Maintain a Gentle and Encouraging Voice: Avoid overly aggressive sales language. Instead, invite customers to experience the benefits of the products. Phrases like "we invite you to," "discover," "embrace" work well.
• •Highlight Values Consistently: Weave in mentions of self-care, mindfulness, quality ingredients, and the brand's charitable mission where appropriate and authentic. This reinforces what the brand stands for.
• •Tell Stories: Share the founder's inspiration, the "why" behind the brand, and how the products fit into a lifestyle of intentional living. This builds a deeper connection with the audience.

Social Perception

thoughtful, high-quality, and ethical brand that genuinely cares about its customers' well-being and mental health

Copy Examples

• •Headline: Create Your Sanctuary: A Moment of Calm with Good Ol' Factory. Body: In the everyday rush, find your pause. Light one of our hand-poured coconut soy wax candles and let its gentle fragrance transform your space into a haven of peace. Because you deserve moments that are simply good.
• •Instagram Caption: Self-love isn't selfish, it's essential. Our [Candle Name] candle is a small ritual to honor yourself. What moment of kindness will you create for yourself today? #goodolfactorycandles #selfcareeveryday #mindfulmoments #handpouredwithlove
• •Product Description (for "Good Tea" candle): Inspired by the tranquility of a luxurious hotel stay, our Good Tea candle blends thyme, watery greens, and night-blooming jasmine. It's your personal retreat in a jar, inviting calm and deep relaxation into your everyday.
• •Email Subject Line: A Little Light for Your Inbox (and Your Home) Email Body Snippet: At Good Ol' Factory, we believe in the power of small moments. A flickering flame, a soothing scent – these are the simple luxuries that help us reconnect and recharge. Discover our latest collection, crafted with care and kindness.
• •About Us Snippet: More than just candles, we pour our hearts into creating experiences. Good Ol' Factory began with a desire to share light and encourage moments of self-care. Every scent is a gentle reminder to breathe, be present, and embrace the good.