Brand Tone

Helpful and Reassuring, Positive and Benefit-Oriented, Approachable and Modern, Trustworthy and Science-Backed (to a degree)

Brand Values

• •Improved Well-being
• •Natural Solutions
• •Comfort and Safety
• •Customer Satisfaction
• •Innovation
• •Australian Pride

Best Practices

• •Focus on Benefits, Not Just Features: Always connect product features (e.g., "hypoallergenic tape") to tangible user benefits ("so you can sleep comfortably without skin irritation"). This reinforces the helpful and solution-oriented aspect of the brand.
• •Use Positive and Empowering Language: Frame copy around positive outcomes like "wake up energized," "enjoy peaceful nights," "enhance your well-being." Avoid overly clinical or fear-based messaging.
• •Maintain an Approachable Voice: Especially on social media, use a conversational and friendly tone. Respond to comments and DMs in a way that feels personal and supportive, reflecting the founder's visible engagement.
• •Be Transparent and Honest: While highlighting benefits, acknowledge that individual results may vary. For FAQs or addressing concerns, provide clear, honest answers. If referencing scientific claims, ensure they are appropriately qualified, as the broader topic of mouth taping still has areas of ongoing research.
• •Incorporate Customer Stories (Ethically): Use genuine testimonials and user-generated content (with permission) to build trust and social proof. This reinforces the message that real people are benefiting from the product and aligns with the positive social perception the brand aims for. Ensure these stories reflect the brand's values of improved well-being.

Social Perception

Positive Customer Experiences, Growing Trend Awareness, Skepticism and Need for Caution, Beauty and Lifestyle Enhancement

Copy Examples

• •Headline: Stop Snoring, Start Living. Discover Peaceful Sleep with Goodnight Tape. Body: Tired of restless nights and a snoring partner? Goodnight Tape gently encourages nasal breathing, leading to deeper sleep, more energy, and quieter nights for everyone. Try Australia's #1 mouth tape tonight! Call to Action: Sleep Better Now!
• •Headline: Wake Up Refreshed & Radiant! Introducing Goodnight Collagen + Vitamin Mouth Tape. Body: Unlock the secret to beauty sleep! Our new Collagen + Vitamin Mouth Tape not only promotes restorative nasal breathing but also pampers your skin while you dream. Better sleep, glowing skin – all in one. Call to Action: Get Your Glow On!
• •Headline: The Gentle Solution for a Good Night's Sleep. Hypoallergenic & Comfortable. Body: Worried about irritation? Goodnight Tape is made with hypoallergenic, breathable fabric that’s gentle on your skin but effective all night long. Experience the comfort of life-changing sleep. Call to Action: Try Risk-Free!
• •Headline: Breathe Easy, Sleep Deep. Your Natural Path to Enhanced Well-being. Body: Nasal breathing is key to unlocking better sleep, improved focus, and even a more defined jawline. Goodnight Tape is your simple, natural tool to harness these benefits. Feel the difference. Call to Action: Discover Nasal Breathing Benefits!
• •Headline: Join Thousands Sleeping Soundly. Goodnight Tape - As Seen on TikTok! Body: See what the buzz is about! From unboxings to amazing testimonials, people are loving the transformative power of Goodnight Tape. Get yours and join the revolution of restful nights and energized days. Call to Action: Shop the Trend!