Brand Tone

Empowering & Inspiring, Authentic & Culturally Proud, Positive & Hopeful, Community-Oriented, Respectful & Honorable

Brand Values

• •Cultural Preservation & Celebration
• •Positivity & Healing
• •Empowerment & Resilience
• •Authenticity
• •Unity & Inclusion
• •Respect for Heritage

Best Practices

• •Always Root in Values: Ensure every piece of copy, from product descriptions to social media posts, reflects the core values of cultural preservation, positivity, empowerment, authenticity, and unity. Start with 'why' the brand exists.
• •Use Empowering & Positive Language: Actively choose words that inspire, uplift, and convey hope and resilience. Avoid language that could be seen as negative, victimizing, or diminishing.
• •Incorporate Cultural Significance (Respectfully): When referencing cultural elements, do so with deep respect and accuracy. If possible, share the story or meaning behind a design or symbol, educating the audience while honoring the culture. The phrase 'Inspired Natives, Not Native Inspired' is a strong example of this.
• •Maintain an Authentic Voice: Let the genuine passion for Indigenous culture and Supaman's artistic message shine through. Avoid corporate jargon or overly trendy slang that doesn't align with the brand's grounded and heartfelt nature.
• •Foster Community & Connection: Use inclusive language ('we,' 'us,' 'our community'). Encourage interaction and sharing, making customers feel like they are part of the Good Medicine family and a larger movement of cultural appreciation and positive change.

Social Perception

Positive Association with Supaman, Seen as Authentic, High-Quality & Meaningful Products, Part of a Larger Movement

Copy Examples

• •Headline: Wear Your Story. Share Good Medicine. Body: Our latest collection is more than just clothing. It’s a celebration of heritage, a whisper of resilience, and a shout of pride. Crafted with Apsáalooke spirit, each piece carries the good medicine of our ancestors. Walk in a good way. Inspire the world. #GoodMedicineClothing #IndigenousCulture #WearYourHeritage
• •Headline: Culture is the Cure. Strength is Our Style. Body: Wrap yourself in designs that speak volumes. Good Medicine Clothing blends timeless Indigenous art with modern style, creating pieces that empower and uplift. Every thread is a connection to our roots, every garment a step towards a brighter future. Join us. #CultureIsTheCure #Supaman #NativePride
• •Headline: Good Medicine For The Soul. Woven Into Every Design. Body: Feel the rhythm of resilience, the warmth of community, the power of positivity. Our apparel is designed to bring good medicine into your life, honoring the generations before us and inspiring those to come. Discover pieces that resonate with your spirit. #GoodMedicineVibes #ApsaalookeMade #PositiveEnergy
• •Headline: Inspired Natives, Not Native Inspired. Authenticity You Can Wear. Body: At Good Medicine Clothing, our designs are born from our culture, our stories, our heart. Founded by Supaman, we are proud to share the authentic beauty of Apsáalooke and Native artistry with the world. Choose designs that honor, respect, and empower. #IndigenousOwned #RealNativeArt #GoodMedicine
• •Headline: Light Up the Darkness. Ignite Positive Change. Body: Our mission is simple: to spread good medicine. Through art, culture, and designs that inspire, we aim to spark joy, encourage unity, and honor the enduring spirit of our people. Be part of the movement. #GoodMedicineClothing #IgniteChange #PeaceLoveRespect