Brand Tone

Inspiring, Friendly & Approachable, Stylish & Aspirational (yet attainable), Joyful & Positive

Brand Values

• •Joy & Happiness: Centered around creating a "happy place" at home.
• •Connection: Fostering meaningful connections through shared meals and experiences.
• •Creativity: Inspiring culinary exploration and self-expression in the kitchen.
• •Ease & Enjoyment: Making the cooking process simple and pleasurable.
• •Style & Aesthetics: Valuing a well-designed home and kitchen environment, reflecting personal style.
• •Quality: Implied through the focus on providing the right "tools" for a good cooking experience.

Best Practices

• •Embrace Positivity and Joy: Always frame messaging around the happiness, connection, and enjoyment that cooking and a beautiful home bring. Use uplifting language and emojis where appropriate (especially on social media).
• •Speak the Millennial Language (Authentically): Understand the target audience's desire for self-expression, style, and experiences. Communicate in a way that is relatable and aspirational without being out of touch.
• •Prioritize "Easy & Enjoyable": Continuously reinforce that good cooking and a lovely home don't have to be complicated. Highlight simplicity, convenience, and the fun in the process.
• •Show, Don't Just Tell (with Style): Use descriptive and evocative language that paints a picture of the ideal home and kitchen experience. Ensure visual content (photos, videos) aligns with the stylish, clean, and modern aesthetic.
• •Foster Community and Connection: Encourage interaction, sharing, and conversation. Ask questions, invite users to share their creations, and build a sense of belonging around the brand.

Social Perception

Positive & Engaging, Millennial-Focused, Community-Oriented, Helpful & Resourceful

Copy Examples

• •Instagram Post (Image: Beautifully plated home-cooked meal): Turn everyday moments into joyful memories, one delicious meal at a time. ✨ What are you creating in your kitchen today? #GoodMaison #JoyfulLiving #HomeCooking
• •Facebook Ad (Carousel: Featuring stylish kitchen tools): Cook with ease, create with passion. Our Essential Cooking Tools 2.0 are here to make your kitchen adventures stylishly simple. Swipe to explore the collection and find your new culinary companions! #GoodMaison #KitchenEssentials #CookInStyle
• •TikTok Video Caption (Video: Quick recipe tutorial): Whip up some happiness! 🍳 This [Recipe Name] is easy, delicious, and perfect for sharing. Tag a friend you'd love to cook this with! #GoodMaison #EasyRecipe #KitchenFun #MillennialKitchen
• •Website Homepage Banner: Good Maison: Your ingredients for a joyful home. Explore inspiring recipes, shop curated kitchenware, and connect with a community that celebrates the art of cooking. Let's make home happy. #GoodMaison #HappyHome
• •Email Newsletter Subject Line: Hello Sunshine! ☀️ Fresh recipes & stylish tools to brighten your kitchen this week!