Brand Tone

Empathetic and Comforting, Playful and Whimsical, Relatable and Understanding, Enthusiastic and Passionate

Brand Values

• •Emotional Well-being and Comfort
• •Quality and Softness
• •Inclusivity and Acceptance
• •Joy and Escapism
• •Customer Focus

Best Practices

• •Always write from a place of understanding. Acknowledge the stresses and anxieties your audience might be feeling and position your products as a genuine source of comfort and relief. Use words that convey warmth and care.
• •While the core message is comfort, don't be afraid to use lighthearted language, cute descriptions, and a touch of whimsy, especially when describing "kawaii" items. This keeps the brand approachable and fun.
• •Use relatable terms and acknowledge the common experiences of your target audience (e.g., "adulting," "feeling too much"). This builds a stronger connection and makes the brand feel more authentic.
• •Instead of just saying a plushie is "big," describe how it feels to hug a giant, comforting friend. Highlight the emotional benefits – stress relief, better sleep, a sense of security.
• •Let your genuine love for the products and their positive impact shine through in your writing. This authenticity will resonate with customers looking for genuine comfort and connection. Share the founder's story and the "why" behind the brand.

Social Perception

Generally positive due to customer feedback emphasizing softness, cuteness, and quality. There is a focus on emotional support. However, external reviews raise legitimacy concerns that need to be addressed.

Copy Examples

• •Feeling Overwhelmed? Our Plushies Are Like a Warm Hug for Your Soul. Adulting is tough. We get it. That's why we created Goodlifebean plushies – incredibly soft, ridiculously cute companions designed to melt away stress and bring a little more calm to your everyday. Find your fluffy support system today.
• •Remember that feeling of pure, uncomplicated joy from childhood? We bottled it up in our giant plushies. Big, soft, and always there for a squeeze (or five). Tag a friend who needs a Goodlifebean hug! #Goodlifebean #PlushieLove #EmotionalSupport #AdultingCanWait
• •Warning: May cause spontaneous smiling and an uncontrollable urge to snuggle. Our [Plushie Name] isn't just cute; it's a bundle of pure, unadulterated joy, crafted with the softest materials for maximum cuddle-ability. Perfect for the young at heart and anyone who believes in the magic of a good plush.
• •Your Daily Dose of Softness Awaits. Life throws enough sharp edges your way. At Goodlifebean, we're all about adding a little extra softness. Our plushies are more than just toys; they're your partners in comfort, ready to soothe anxieties and make your space a little cozier. Treat yourself to some well-deserved comfort.
• •Let's be honest, sometimes the best therapist has fur (or fluff!). We believe in the power of plushies to make life a little brighter and a lot softer. Whether you're a lifelong plushie enthusiast or new to the world of cuddly comfort, you're in the right place.