Brand Tone

Professional, Aspirational, and Supportive.

Brand Values

• •Health & Well-being
• •Quality & Durability
• •Productivity & Focus
• •Modern Design
• •Scientific Approach

Best Practices

• •Lead with the Benefit: Always start with what the customer gains. Instead of 'Our chair has adjustable lumbar support,' use 'Eliminate lower back pain with adjustable lumbar support that fits you perfectly.'
• •Use "You" and "Your": Center the customer in the narrative. Frame the product as a solution to their problems and an enhancement to their life.
• •Maintain a Supportive Tone: Use encouraging and positive language. Words like 'support,' 'enhance,' 'improve,' and 'discover' align well with the brand's values.
• •Connect Features to Feelings: Don't just list features. Explain the tangible feeling or outcome they produce. For example, 'The high-density foam cushion' becomes 'A responsive foam cushion that feels supportive, not stiff, even after an 8-hour day.'
• •Be Consistent Across Platforms: The professional and aspirational tone on the website should carry through to social media captions, ad copy, and customer service interactions to build a cohesive and trustworthy brand identity.

Social Perception

Due to a lack of independent online mentions, broad social perception is not feasible to analyze. However, based on direct social media interactions, the audience is design-conscious, interested in home office setups and personal well-being. Comments are typically transactional (product specs, colors, availability), and overall sentiment is neutral to positive, with helpful brand responses to inquiries.

Copy Examples

• •Your workday is about to feel better. Discover the science of comfort with the goodlab ergonomic chair.
• •Designed for focus. Engineered for health. The goodlab desk and chair are more than just furniture—they're an upgrade to your entire workday. #WorkWell #Ergonomics #HomeOffice
• •Stop settling for workday discomfort. Our ergonomic chairs are meticulously designed to provide dynamic support, reduce back pain, and help you stay focused on what matters most. Invest in your well-being today.
• •Crafted with breathable mesh and featuring 11 points of adjustment, the AuraChair adapts to your body's unique needs. It's not just support; it's personalized comfort that lasts all day.
• •Don't let your chair hold you back. #UpgradeYourSeat #WFH