Brand Tone

Conscious & Ethical, Passionate & Inspired, Innovative & Pioneering, Wholesome & Natural, Friendly & Approachable, Artisanal & Handmade

Brand Values

• •Sustainability
• •Well-being
• •Transparency
• •Quality & Craftsmanship
• •Fairness & Ethical Practices
• •Innovation
• •Nordic Inspiration

Best Practices

• •Lead with Values: Always weave in Goodio's core values of sustainability, well-being, transparency, and fairness into your messaging, whether subtly or explicitly.
• •Embrace the Nordic Soul: Highlight the Finnish origins, the use of unique Nordic ingredients, and the "handmade in Helsinki with love" aspect to reinforce authenticity and a connection to nature.
• •Be Transparent & Honest: Share details about sourcing, production, and ingredients. Don't be afraid to tell the story behind the chocolate, including the "purpose over profit" philosophy.
• •Use Warm & Inspiring Language: Reflect the founder's passion and the brand's positive mission. Words like "love," "care," "pioneer," "trust," "goodness," and "well-being" align well.
• •Keep it "All Good": Consistently use or allude to the "It's all good" or "It's all Goodio" tagline to create a memorable and positive brand association that encapsulates the holistic approach to their chocolate.

Social Perception

Positive & Trustworthy, Premium & Artisanal, Healthy Alternative, Growing International Recognition, Engaged Community (potential for more)

Copy Examples

• •Headline: Taste the Wild. Crafted with Love. Body: Discover Goodio. Our raw, vegan chocolate is handmade in Helsinki, blending the purest Nordic ingredients with a passion for well-being and transparency. It’s not just chocolate, it’s a feeling. #Goodio #NordicCraft #EthicalChocolate
• •Headline: More Than Just a Treat. It's a Movement. Body: At Goodio, "purpose over profit" isn't a slogan, it's our promise. From fair farmer partnerships to sustainable practices, every bite supports a better world. Experience chocolate you can truly trust. #TransparentGoodness #SustainableSweets #GoodioValues
• •Headline: Unlock the Power of Raw Cacao. Body: We stone grind our organic cacao for three days, keeping it raw to preserve its rich nutrients and incredible flavor. Feel the Goodio difference – pure, potent, and profoundly delicious. #RawChocolateRevolution #VeganEnergy #HandmadeInFinland
• •Headline: From Angry Birds to Amazing Chocolate. Body: Our founder Jukka Peltola traded game development for a journey into wellness, creating Goodio to share the joy of truly good chocolate. Inspired by nature, crafted for you. #GoodioStory #PassionForPurity #FinnishInnovation
• •Headline: Wrapped in Nature, Crafted by Hand. Body: Experience the unique taste of Finland with our wild blueberry and sea buckthorn chocolates. Our biodegradable packaging and commitment to organic ingredients mean our chocolate is good for you and the planet. It's all Goodio. #NordicFlavours #EcoConscious #VeganDelight