Tono de Marca

The intended brand tone is aspirational and enchanting, using words like "luxury" and "magic." It is highly promotional and urgent, emphasizing discounts and quick action. It aims to be problem-solving and helpful, positioning products as solutions. Lastly, it is customer-focused in its language, using reassuring and friendly terms.

Valores de Marca

• •Accessible Luxury
• •Innovation and Style
• •Quality
• •Value
• •Customer Satisfaction

Mejores Prácticas

• •Bridge the Perception Gap: Address the overwhelmingly negative reviews. Copywriting efforts must be paired with genuine improvements in product quality, shipping, and customer service.
• •Develop a Formal Tone of Voice Guide: Document the brand's personality (e.g., "Accessible Luxury," "Innovative Friend," "Helpful Problem-Solver"). This guide should include key messaging points and a "words we use/don't use" list to ensure all communications—from ads to customer service emails—sound consistent.
• •Use Storytelling in Product Descriptions: Instead of just listing features, tell the story of how the product improves the customer's life. Frame it as the solution to a relatable problem, reinforcing the "helpful" and "innovative" values.
• •Build a Social Media Presence: Create social media accounts to humanize the brand. Use a conversational, engaging, and helpful tone. Showcasing positive customer experiences (if they can be cultivated) is essential for rebuilding trust.
• •Ensure Consistency from Ad to Post-Purchase: The brand voice in an exciting ad must match the tone of the order confirmation email and any customer service interactions. A consistent tone throughout the entire customer journey builds trust and reinforces brand identity.

Percepción Social

The brand is widely perceived as untrustworthy and a potential scam. There is a strong perception of poor product quality and unsatisfactory service, evidenced by numerous negative reviews. The lack of a social media presence further contributes to a perception of a faceless, unaccountable entity, leading to a lack of credibility.

Ejemplos de Copy

• •Tired of restless nights? Drift into a world of pure bliss. Our SleepWellness mask combines silky-soft comfort with immersive sound, so you can block out the world and sink into deep, luxurious sleep. Your nightly escape is just a click away. ✨ #Goodiemall #SleepLuxury
• •The Magic of Home, The Luxury You Deserve. Discover enchanting deals that transform your everyday life. Up to 50% off our entire collection + Free Shipping. Your little slice of luxury is waiting.
• •Why just sleep when you can reign? Wrap yourself in the royal comfort of our Velvet Fleece Duvet Cover. It's more than a blanket; it's a warm, velvety embrace on a cold winter's night. Experience true coziness and turn your bedroom into a palace.
• •Still thinking about it? Don't let luxury pass you by. The innovative gadget that caught your eye is waiting to make your life simpler and more stylish. Complete your order now and enjoy free, fast shipping on us!
• •At Goodiemall, our journey started with a simple idea: that everyone deserves a little luxury. From a clever gadget that solves a daily frustration to a fashion piece that brings you joy, we're dedicated to finding those special 'goodies' that enrich your life. #OurStory #GoodiemallValues