Brand Tone

Playful & Fun, Nostalgic, Bold & Rebellious, Approachable & Friendly, Trustworthy & Wholesome

Brand Values

• •Deliciousness without Compromise
• •Quality Ingredients
• •Inclusivity & Joy
• •Authenticity & 'Keeping it Real'
• •Creativity & Innovation
• •Giving Back
• •Woman-Owned Business

Best Practices

• •Embrace Playfulness and Nostalgia: Use lighthearted language, fun comparisons, and tap into those warm, fuzzy memories of childhood treats. Think 'rebel against regular' and 'tastefully bold.'
• •Highlight 'Goodness' – Taste and Ingredients: Consistently emphasize that the cookies are not just gluten-free but *deliciously* so. Mention the 'good stuff inside' like wholesome, natural ingredients and what's *not* inside (artificial anything, gluten, peanuts).
• •Speak Directly and Inclusively: Use 'you' and 'we' to create a connection. Ensure the tone is welcoming to everyone, whether they are strictly gluten-free or just looking for a tasty, more mindfully made cookie.
• •Be Confident and Slightly Edgy (but always friendly): The 'inner creative rebel' and 'breaking the rules' vibe should come through with confidence in the product's quality and taste, without being alienating.
• •Maintain Visual and Verbal Consistency: Ensure the playful, colorful, and nostalgic themes seen in visuals are mirrored in the copy. Use consistent taglines or brand phrases like 'We put the GOOD in Goodies' or 'Just the right amount of wrong.'

Social Perception

Lifesaver for Gluten-Free Consumers, High-Quality Treat, Fun and Nostalgic Brand, Trustworthy, Accessible Luxury, Innovative

Copy Examples

• •Headline: Gluten? Goodbye! Flavor? Oh, HELLO! Body: Remember those sandwich cookies you dunked as a kid? We made 'em gluten-free, packed with all the fun, and none of the worry. Go on, be a Goodie Girl (or Guy!). #GoodieGirlCookies #GlutenFreeJoy #ChildhoodRemixed
• •Headline: Warning: May cause spontaneous happy dances. Body: Our Mint Cookies are here to rebel against boring snacks. Certified gluten-free, outrageously delicious, and probably your new not-so-secret obsession. What are you waiting for? Unleash your inner Goodie! #TastefullyBold #GlutenFreeGoodness #SnackAttack
• •Headline: Your taste buds called. They miss real cookie flavor. Body: Goodie Girl is serving up seriously delicious, gluten-free cookies made with ingredients you can actually pronounce. Because 'good for you' should also mean 'dang, that's GOOD!' Find your favorite flavor and #KeepItReal. #NoArtificialAnything #SimplyDelicious
• •Headline: S'mores. Indoors. Without the campfire (or the gluten!). Body: We packed all that toasty, melty, chocolatey goodness into a gluten-free sandwich cookie. Pure, rebellious joy in every bite. Grab a box and get your Goodie on! #GoodieGirlSmiles #GlutenFreeTreats #SnackRebellion
• •Headline: Birthday Cake Cookies: Because every day is a party when it's gluten-free AND delicious. Body: Sprinkles? Check. Amazing flavor? Double check. Gluten? Nope! Dive into the fun with Goodie Girl Birthday Cake cookies. Let's celebrate the good stuff! #GoodieGirl #GlutenFreeParty #SweetTreats