Brand Tone

Empathetic Authority, Educational & Informative, Supportive & Encouraging, Approachable & Relatable, Professional yet Personal

Brand Values

• •Expertise & Evidence-Based Practice
• •Empowerment
• •Holistic Well-being
• •Personalized Support
• •Authenticity & Transparency
• •Results-Oriented

Best Practices

• •Always Lead with Understanding: Acknowledge the audience's pain points or questions before offering solutions. (e.g., "Struggling with...? I understand how frustrating that can be.")
• •Weave in Expertise Naturally: Mention qualifications, scientific backing, or experience without being overly academic or intimidating. (e.g., "As a nutritionist, I've seen how X can impact Y...")
• •Use "You" and "Your" Frequently: Center the copy on the audience and their journey.
• •Maintain a Hopeful and Positive Outlook: Even when discussing challenging health issues, focus on solutions and the possibility of improvement.
• •Incorporate Reece's Voice (where appropriate): If the copy is meant to be from Reece, use "I" and reflect her personal, supportive yet expert communication style seen on social media. For general brand copy, maintain the established empathetic authority.

Social Perception

trustworthy and credible, supportive and understanding resource, knowledgeable individual rather than a faceless corporation, go-to source for reliable gut health information, heard, understood, and effectively guided

Copy Examples

• •Instagram Post (Image: Reece smiling, holding a healthy meal): "Feeling lost in a sea of gut health advice? I get it. As a nutritionist who's navigated my own gut journey, I'm here to cut through the noise and offer you clear, expert guidance. Let's find *your* path to a happier gut. #GutExpert #EmpatheticNutrition #DigestiveWellness"
• •Website Headline (for 1:1 Program page): "Your Personal Roadmap to Gut Relief. Expert support, compassionate guidance, lasting results."
• •Email Subject Line (for newsletter): "Reece's Weekly Wisdom: Finally Understand Your Bloating + A Gut-Friendly Recipe!"
• •Facebook Ad Copy (targeting individuals interested in IBS solutions): "Tired of IBS dictating your life? You're not alone, and there IS hope. Discover evidence-based strategies and personalized support to manage your symptoms and reclaim your comfort. Learn more from Registered Associate Nutritionist, Reece Mander. [Link]"
• •TikTok Video Script Snippet (Reece speaking to camera): "Gut myth busted! You DON'T have to cut out all your favorite foods to feel better. I'm Reece, your gut health nutritionist, and I teach you how to nourish your body without the crazy restrictions. Follow for real, actionable tips! #GutHealthTruths #NutritionistTips #FeelGoodFuel"